A Quote by Will Hutton

Behind good brands lie stakeholder companies.

Will Hutton

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Behind Brands Companies Good Lie Stakeholder

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Will Hutton
British - Economist
Born: May 21, 1950

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

Marty Neumeier

I think the growing interest in stakeholder capitalism stems from companies genuinely invested in doing good for our world, because it's the right thing to do and because businesses who take this approach are stronger.

Doug McMillon

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Richard Branson

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

Stephen Covey

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

Brian Chesky

I've never been comfortable being a pawn. I work with brands where I feel like I can have my say and companies that I'm proud to be in a relationship with. Partnerships take a lot of time. If I am going to put my name and my face and my energy behind something, I want it to be authentic.

Kerry Washington

Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.

Monita Rajpal

People who lie, particularly those who lie really big, can't do it effectively unless they feel that there's a righteous power behind what they're doing. You're entitled to lie because the end justifies the means.

Alex Gibney

There are companies that are good at improving what they're already doing. There are companies that are good at extending what they're doing. And finally there are companies that are good at innovation. Every large company has to be able to do all three - improve, extend, and innovate - simultaneously.

Peter Drucker

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Simon Mainwaring

What harm would it do, if a man told a good strong lie for the sake of the good and for the Christian church ... a lie out of necessity, a useful lie, a helpful lie, such lies would not be against God, he would accept them.

Martin Luther

But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.

Pietra Rivoli

Of course I lie to people. But I lie altruistically - for our mutual good. The lie is the basic building block of good manners. That may seem mildly shocking to a moralist - but then what isn't?

Quentin Crisp

Both companies have product ranges with world-class brands that complement each other perfectly. Our companies share a common culture and mission. By realizing synergies and with our combined financial and strategic strengths, we will be ideally positioned in tomorrow's marketplace.

Robert J. Eaton

I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.

Ranbir Kapoor

Behind your every bad fate, almost always there lie your own stupid mistakes! Behind your every good fate, almost always there lie your own clever deeds! Skies have nothing whatsoever to do with your fate!

Mehmet Murat Ildan

A Quote by Will Hutton

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