A Quote by Will McDonough
The future is electronic. It's radio, television and the Internet; it's not really newspapers anymore.
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The advent of the Internet exposed the fact that the old business model for newspapers was broken. The world wide web fundamentally changed the media eco-system, challenging established journalistic practice in what is known as the mainstream media: radio, television, newspapers and magazines.
Whether it is television, radio, newspapers, magazines, books or the Internet, a few giant conglomerates are determining what we see, hear and read.
The days of television as we knew it growing up are over. You have a bigger, wider world audience on the Internet, larger than any American television series. People don't watch television in the same context as before. Nowadays they watch their television on the Internet at their convenience. That's the whole wave, and it's now - not the future.
Newspapers are technologically obsolete. In the days of instant electronic communications, its crazy to have to print these newspapers at a central plant and deliver them by truck. They're the biggest problem with our solid-waste disposal. And the news you get is a day old. You can get it off the Internet instantaneously for a fraction of the cost.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
I prefer radio to television. Radio is a dialogue; television is a monologue. In radio, you have to interact - they put the words in your head; you build the pictures in your mind. To that extent, it is more engaging than television.
The papers that flourish will be papers that serve a national audience. Papers that have figured out how to make the transition to the electronic platform that aren't simply providing a duplicate experience of the words on paper experience, but are doing something that arises organically from the new electronic medium. It's really just a matter of finding the right platforms for the way people want to read newspapers. I mean, maybe it will be the iPhone. But one way or another, newspapers on paper are just not really going to exist to any significant degree within a decade.
People often lump radio and television together because they are both broadcast mediums. But radio, anyway, and the radio I do for NPR, is much closer to writing than it is to television.
The way for newspapers to meet the competition of radio and television is simply to get out better papers.
We're a free society; we've got television. We have radio. We have newspapers. We have the videocassette, which is coming into play. These are new freedoms.
Television and radio are what I call sequential media; they're not simultaneous media. With simultaneous media, you can scan your eye down an electronic or print page and pick among six or seven stories you might like and want to read. With television and radio, you have to wait until the guy's finished talking about the balloon boy, which I don't have the slightest interest in, to find out that all hell's broken loose in Baghdad. Because they've chosen that day to start with the balloon boy.
The absolute key difference between television and radio is the ability of radio to communicate. With television you can watch the screen and your mind can be anywhere. On radio it requires a certain amount of discipline from the listener to follow what's being said.
The major newspapers simply stopped writing about me, and my voice could no longer be heard on radio or television.
Just as soaps were very pivotal in the transition from radio to television, they will be right in the thick of things again in the transition from television to the Internet. Exciting news.
The future of commerce is going to be all electronic. The gold standard was a fine idea, but electronic changes of funds and credits will be the future.
I have proven that being a perfectionist can be profitable and admirable when creating content across the board: in television, books, newspapers, radio, videos.
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