A Quote by Will Packer

I'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
This is a game that at the end of the day, it's sports entertainment. We have to perform to keep fans in the seats, and what they pay helps put food on our tables.
Prison Break really changed me to somebody that can put butts in seats.
'Prison Break' really changed me to somebody that can put butts in seats.
I struggled to find an agency in London because no one knew whether they should put me in the men's board or the women's board. There was a lot of uncertainty about my commercial viability.
In a perfect world, I could be doing some bigger films and balance that with some independent films because they seem to be the most challenging and unique.
In a perfect world, I could be doing some bigger films and balance that with some independent films because they seem to be the most challenging and unique
I think my sweet spot is to make personal films on not-too-big budgets and also make other people's films, bringing productions to Iceland, upping the business here.
Christmas turns things tail-end foremost. The day and the spirit of Christmas rearrange the world parade. As the world arranges it, usually there come first in importance -- leading the parade with a big blare of a band -- the Big Shots. Frequently they are also the Stuffed Shirts. That's the first of the parade. Then at the tail end, as of little importance, trudge the weary, the poor, the lame, the halt, and the blind. But in the Christmas spirit, the procession is turned around. Those at the tail end are put first in the arrangement of the Child of Christmas.
I have a problem with the present definition of commercial films. To me, 'Ghare and Baire' is an absolute mainstream film. There are also many films I have worked in that have been called art films by many. But I consider commercial.
While the Super Bowl still smashes records for butts in the seats, eSports often run longer and never blinks. There's no commercial break. There's no halftime show. From start to finish, someone is going to walk home a champion, and you don't want to miss a second of it.
The WWE is based on, I think, reaction. You know, if you can't get a reaction, that means you can't put butts in the seats.
Never again will we have this good a chance as we now have to find an enduring place for ourselves within the natural systems that keep us alive. It's a sweet spot in history. That's why this is such a critical time.
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best, and what people will pay you to do overlap.
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
I see these conferences as a good way to have a break from the day-to-day, learn about some new tech, polish up on some old skills and hopefully have some fun also. They're also good as they show my company is prepared to invest in my skillset.
I try to balance independent films with commercial films, and I've done a pretty good job of it over the years.
This site uses cookies to ensure you get the best experience. More info...
Got it!