You wonder why your government's completely broken? We lurch from deadline to deadline, and it's on purpose really. We do deadline to deadline because ... 'we've got to go. It's spring break, we're going to be late for spring break, and we've got to go, so we've got to finish this up before we go.'
And the seasons they go 'round and 'round And the painted ponies go up and down We're captive on the carousel of time We can't return we can only look behind From where we came And go round and round and round In the circle game.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
Don't put one foot in your job and the other in your dream, Ed. Go ahead and quit, or resign yourself to this life. It's just too much of a temptation for fate to split you right up the middle before you've made up your mind which way to go.
As soon as I got into the library I closed my eyes and took a deep breath. I got a whiff of the leather on all the old books, a smell that got real strong if you picked one of them up and stuck your nose real close to it when you turned the pages. Then there was the the smell of the cloth that covered the brand-new books, books that made a splitting sound when you opened them. Then I could sniff the the paper, that soft, powdery, drowsy smell that comes off the page in little puffs when you're reading something or looking at some pictures, kind of hypnotizing smell.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.
Fight one more round. When your arms are so tired that you can hardly lift your hands to come on guard, fight one more round. When your nose is bleeding and your eyes are black and you are so tired that you wish your opponent would crack you one on the jaw and put you to sleep, fight one more round - remembering that the man who always fights one more round is never whipped.
You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.
You don't realize that if you stop looking backwards craving the love and acceptance which you didn't receive from your parents, then you might open your eyes to what is available for you now. But you won't let go. If only you could see that looking back into an incomplete and imperfect past, with regret, blame, guilt or resentment is keeping you from the treasures that await you here now. The past has gone. You cannot rectify something that is no longer with you.
Each individual cat got up and did his thing. It wasn't like today where they come down and put down some nice linoleum so you don't get burnt up. I mean, we used to b-boy right in the middle of the park with broken glass everywhere! And you'd get up and you'd be all scratched and burised and bleeding and you would be ready to go right back in the circle. You'd just wipe the glass off your elbows and go right back in.
Earth is dry to the centre,
But spring, a new comer,
A spring rich and strange,
Shall make the winds blow
Round and round,
Thro' and thro',
Here and there,
Till the air
And the ground
Shall be fill'd with life anew.
Do me a favor - right now, today, start a list of all your crazy obsessions, the things that get your heart pumping, that wake you up in the middle of the night. Put it above your desk and use it to guide you, to jumpstart your writing each and every day.
We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.
Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.