A Quote by William Bernbach

The difference between the forgettable and the enduring is artistry. — © William Bernbach
The difference between the forgettable and the enduring is artistry.
Mothers know the difference between a broth and a consommé. And the difference between damask and chintz. And the difference between vinyl and Naugahyde. And the difference between a house and a home. And the difference between a romantic and a stalker. And the difference between a rock and a hard place.
Movies and television have a way of using a soundtrack not just to create a mood but to literalize it. You could always count on a master class in splitting the difference between artistry and obviousness during the so-called Blaxploitation era.
World War II revealed two of the enduring features of the Keynesian Revolution. One was the moral difference between spending for welfare and spending for war. During the Depression very modest outlays for the unemployed seemed socially debilitating, economically unsound. Now expenditures many times greater for weapons and soldiers were perfectly safe. It's a difference that still persists.
The difference between the Parthenon and the World Trade Center, between a French wine glass and a German beer mug, between Bach and John Philip Sousa, between Sophocles and Shakespeare, between a bicycle and a horse, though explicable by historical moment, necessity, and destiny, is before all a difference of imagination.
The difference between play and what is regarded as serious employment should be not a difference between the presence and absence of imagination, but a difference in the materials with which imagination is occupied.
The difference between a good picture and a mediocre picture is a question of millimeters - small, small differences - but it’s essential. I didn’t think there is such a big difference between photographers. Very little difference. But it is that little difference that counts, maybe
The difference between de jure and de facto segregation is the difference between open, forthright bigotry and the shamefaced kind that works through unwritten agreements between real estate dealers, school officials, and local politicians.
The great difference between the real leader and the pretender is that the one sees into the future, while the other regards only the present; the one lives by the day, and acts upon expediency; the other acts on enduring principles and for the immortality.
I believe that the real difference in the American church is not between conservatives and liberals, fundamentalists and charismatics, nor between Republicans and Democrats. The real difference is between the aware and the unaware.
There was no difference between the rich and poor people. No difference between people from the west and from the east. There was no dispute between the leaders of the Maidan. We can win only when we are united.
If I have one message to give to the secular American people, it's that the world is not divided into countries. The world is not divided between East and West. You are American, I am Iranian, we don't know each other, but we talk together and we understand each other perfectly. The difference between you and your government is much bigger than the difference between you and me. And the difference between me and my government is much bigger than the difference between me and you. And our governments are very much the same.
The Theatre of the Absurd has renounced arguing about the absurdity of the human condition; it merely presents it in being - that is, in terms of concrete stage images. This is the difference between the approach of the philosopher and that of the poet; the difference, to take an example from another sphere, between the idea of God in the works of Thomas Aquinas or Spinoza and the intuition of God in those of St. John of the Cross or Meister Eckhart - the difference between theory and experience.
People think I watch TV too much, but they are wrong. There is a huge difference between merely "watching" TV and learning to respond aggressively to it. The difference, for most people, is the difference between the living and dying of their own brains.
Substance is enduring, form is ephemeral. Failure to distinguish clearly between the two is ruinous. Success follows those adept at preserving the substance of the past by clothing it in the forms of the future. Preserve substance; modify form; know the difference.
The difference between coarse and refined abuse is the difference between being bruised by a club and wounded by a poisoned arrow.
The essential difference between the unhappy, neurotic type person and him of great joy is the difference between get and give.
This site uses cookies to ensure you get the best experience. More info...
Got it!