A Quote by William Bernbach

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

William Bernbach

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Articulate Find Intelligent Persuasive Present Product Simple Story Way

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William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

The way a story makes an argument is quite different from the way a persuasive essay does it. Emotional truth and the logic of metaphors dominate.

Ken Liu

It is gorgeously shot, and Andrew believes that the old school way of making films in the best way. Meaning: you have a story, and you stick to the story. You don't change and alter the story because of people who've invested in it and what to put product in a shot.

Michael Berryman

Before you find a way to channel your emotional energy, you must take time to be still and actually feel. Meditation is a simple tool for becoming present.

Mandy Ingber

I think there's something in common with the OSS 117 movies. The big difference is there's no irony in this one. It's not parody. I tried to make it very simple. It's a simple story, but to be simple, it's very complex in the way it's done.

Michel Hazanavicius

One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.

Kabir Sehgal

Neither revolution nor reformation can ultimately change a society, rather you must tell a new powerful tale, one so persuasive that it sweeps away the old myths and becomes the preferred story, one so inclusive that it gathers all the bits of our past and our present into a coherent whole, one that even shines some light into the future so that we can take the next step… If you want to change a society, then you have to tell an alternative story.

Ivan Illich

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Walter Isaacson

To me, the job of the artist is to provide a useful and intelligent vocabulary for the world to be able to articulate feelings they experience everyday, and otherwise wouldn't have the means to express in a meaningful and useful way.

Mos Def

I worked very hard as a young journalist learning the trade and asking questions, understanding what a story is and being able to present that in a way that people would find interesting.

Jill Douglas

I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.

Bob Iger

The kids who speak well, are articulate and intelligent, are all readers.

Richard Paul Evans

Every present state of a simple substance is the natural consequence of its preceding state, in such a way that its present is big with its future.

Gottfried Leibniz

When your kid is being selfish or greedy and you want to help them not be that way, you have to find a way to articulate it and inspire them.

Louis C. K.

I would describe my mother as a steel magnolia. She was very intelligent, very persuasive.

Linda Johnson Rice

I noticed when I was at Stanford, there was a class called the persuasive technology design class, and it was a whole lab at Stanford that teaches students how to apply persuasive psychology principles into technology to persuade people to use products in a certain way.

Tristan Harris

Persuasive speech, and more persuasive sighs, Silence that spoke and eloquence of eyes.

Homer

A Quote by William Bernbach

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