A Quote by William Bernbach

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

William Bernbach

Quote Topics

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Quote Author

William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

All countries must be governed by the modern people; they must be governed by the progressive people; they must be governed by those who believe in the reason and science; they must be governed by the compassionate and just, by the ethical and honest, by the nonviolent and peaceful people; they must be governed by the libertarians; they must be governed by the people who believe in the enlightenment and who refuse to shape the society based on some childish religious stories!

Mehmet Murat Ildan

We must not conceal from ourselves that no improvement in the present depressing situation is possible without a severe struggle; for the handful of those who are really determined to do something is minute in comparison with the mass of the lukewarm and the misguided. And those who have an interest in keeping the machinery of war going are a very powerful body; they will stop at nothing to make public opinion subservient to their murderous ends.

Albert Einstein

And this I do believe above all, especially in times of greater discouragement, that I must BELIEVE-that I must believe in my fellow people-that I must believe in myself-that I must believe in God-if life is to have any meaning.

Margaret Chase Smith

People must believe what they can, and those who believe more must not be hard upon those who believe less. I doubt if you would have believed it all yourself if you hadn't seen some of it.

George MacDonald

I also believe that when something negative comes out about you in the media, that's only one person's opinion. These guys sometimes believe they've been ordained from on high to give the general opinion of the populace, and that just isn't the case.

Bobby Knight

As belief shrinks from the world, it is more necessary than ever that someone believe. Wild-eyed men in caves. Nuns in black. Monks who do not speak. We are left to believe. Fools, children. Those who have abandoned belief must still believe in us. They are sure they are right not to believe but they know belief must not fade completely. Hell is when no one believes.

Don DeLillo

Many Christians believe that the vast majority of those created by God will burn in Hell for All Eternity. Many Christians not only believe the world will end soon, but are looking forward to it. I MUST WALK AWAY FROM IT ALL. IN JESUS' NAME.

Anne Rice

We must distinguish between those who depend on others, that is between those who to achieve their purposes can force the issue and those who must use persuasion. In the second case, they always come to grief, having achieved nothing; when, however, they depend on their own resources and can force the issue, then they are seldom endangered.

Niccolo Machiavelli

To live a great life, you must believe in yourself. Let these quotes help you to create a mindset for believing in yourself... Those who believe they can do something and those who believe they can't are both right.

Henry Ford

If the United Nations is to survive, those who represent it must bolster it; those who advocate it must submit to it; and those who believe in it must fight for it.

Norman Cousins

The bandleader is a musician trying to sell a mass commodity; and in order to do so successfully he must accommodate himself to mass standards. Unless he can do this comfortably, sooner or later he is sunk.

Artie Shaw

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

Alvin Toffler

If you believe that America must work for all of us, not just the rich and powerful, if you believe we must reject the politics of fear and division, if you believe we are stronger together, then let's work our hearts out to make Hillary Clinton the next President of the United States!

Elizabeth Warren

In dealing with those nations that break rules and laws, I believe that we must develop alternatives to violence that are tough enough to actually change behavior -- for if we want a lasting peace, then the words of the international community must mean something. Those regimes that break the rules must be held accountable. Sanctions must exact a real price. Intransigence must be met with increased pressure -- and such pressure exists only when the world stands together as one.

Barack Obama

It seems to me that the dedication of a library is an act of faith. To bring together the resources of the past and to house them in buildings where they will be preserved for the use of men and women in the future, a nation must believe in three things. It must believe in the past. it must believe in the future. It must, above all, believe in the capacity of its own people so to learn from the past that they can gain in judgment in creating their own future.