A Quote by William Bernbach

Imitation can be commercial suicide. — © William Bernbach
Imitation can be commercial suicide.
In imitation is a bit suicide.
Envy is ignorance, Imitation is Suicide.
There is a time in every man's education when he arrives at the conviction that envy is ignorance; that imitation is suicide.
...we ask: Why suicide? We search for reasons, causes, and so on.... We follow the course of the life he has now so suddenly terminated as far back as we can. For days we are preoccupied with the question: Why suicide? We recollect details. And yet we must say that everything in the suicide's life- for now we know that all his life he was a suicide, led a suicide's existence- is part of the cause, the reason, for his suicide.
There comes a time in each man's education in which he comes to the conclusion that envy is ignorance, imitation is suicide, and society in in conspiracy against each one of its members.
Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial.
Gender is a kind of imitation for which there is no original; in fact, it is a kind of imitation that produces the very notion of the original as an effect and consequence of the imitation itself.
Religion is not an imitation of Jesus or Mohammed. Even if an imitation is good, it is never genuine. Be not an imitation of Jesus, but be Jesus, You are quite as great as Jesus, Buddha, or anybody else. If we are not ... we must struggle and be. I would not be exactly like Jesus. It is unnecessary that I should be born a Jew.
In America, the traditional routes to black identity have hardly been normal. Suicide (disappearance by imitation, or willed extinction), violence (hysterical religiosity, crime, armed revolt), and exemplary moral courage; none of these is normal.
They all think any minute I'm going to commit suicide. What a joke. The truth of course is the exact opposite: suicide is the only thing that keeps me alive. Whenever everything else fails, all I have to do is consider suicide and in two seconds I'm as cheerful as a nitwit. But if I could not kill myself -- ah then, I would. I can do without nembutal or murder mysteries but not without suicide.
Commercial Bengali movies are all crass imitation of Telugu and Tamil movies. There are only a handful of directors like Rituparno Ghosh, Aparna Sen and Gautam Ghose who make quality films.
Iran can recruit hundreds of suicide bombers a day. Suicide is an invincible weapon. Suicide bombers in this land showed us the way, and they enlighten our future.
Imitation has to be avoided. Understanding should be the only law, never imitation.
Trust yourself. Think for yourself. Act for yourself. Speak for yourself. Be yourself. Imitation is suicide.
It might be hard to remember this far back, but once upon a time, some of us hoped that public TV would develop into a smart, sophisticated, civilized alternative to commercial TV - not a cheap imitation of it.
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