A Quote by William Bernbach

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
If you have anything to say, anything you feel nobody has ever said before, you have got to feel it so desperately that you will find some way to say it that nobody has ever found before, so that the thing you have to say and the way of saying it blend as one matter--as indissolubly as if they were conceived together.
How do I change? If I feel depressed I will sing. If I feel sad I will laugh. If I feel ill I will double my labor. If I feel fear I will plunge ahead. If I feel inferior I will wear new garments. If I feel uncertain I will raise my voice. If I feel poverty I will think of wealth to come. If I feel incompetent I will think of past success. If I feel insignificant I will remember my goals. Today I will be the master of my emotions.
You can have immediate regrets, but if you look at stuff and say, 'Things happen for a reason', there's a fatalistic thing about it. Something will happen that will justify it in some way.
You can have immediate regrets, but if you look at stuff and say, 'Things happen for a reason', there's a fatalistic thing about it. Something will happen that will justify it in some way
Sometimes I will tweet things without an audience in mind at all, just because I want to say something that I don't feel I can say otherwise. Those tweets have a specific sense of desperation to them, because I write them when I feel like I don't have anyone else to talk to - as if Twitter is the only thing that will accept my insanely inappropriate thoughts without judgement.
What work do I have to do then?" said Will, but went on at once, "No, on second thought, don't tell me. I shall decide what I do. If you say my work is fighting, or healing, or exploring, or whatever you might say, I'll always be thinking about it. And if I do end up doing that, I'll be resentful because it'll feel as if I didn't have a choice, and if I don't do it, I'll feel guilty because I should. Whatever I do, I will choose it, no one else.
About the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you "How do I feel about this right now?"
Never lie to a child about doctors or medicine or anything else; but if you feel, as some people seem to feel, that life without lying is an impossibility, at least don't lie about the amount of pain likely to result from a surgical procedure, or about the taste of some medicine. If you know that something to be done will hurt, say so; if a mixture to be swallowed is unpleasant, say so. If you deceive a child once in such matters, do not imagine that it will trust you again. You do not deserve trust, and you will not get it.
Our Heavenly Father and our Savior, Jesus Christ, know us and love us. They know when we are in pain or suffering in any way. They do not say, ‘It’s OK that you’re in pain right now because soon everything is going to be all right. You will be healed, or your husband will find a job, or your wandering child will come back.’ They feel the depth of our suffering, and we can feel of Their love and compassion in our suffering.
One good thing about music, when it hits-you feel no pain. ... My music fights against the system that teaches to live and die. ... Free speech carries with it some freedom to listen. ... My music will go on forever. Maybe it's a fool say that, but when me know facts me can say facts. My music will go on forever.
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
When you do a film, when you do a television show, eventually someone comes along and will say to you, 'Don't say that because, one, you will offend someone, or, two, no one will get that. Someone's going to be confused by that, not get the reference and feel abandoned, and then they will get angry at the entertainment.'
Some people feel that because you are black you will never be treated fairly, and that you should voice your opinions, be militant about them. I don't feel this way. You can't convince a fool against his will.
I sing with all my heart and when I see the audience feel it too, I feel so touched I get goosebumps…To my fans, I would like to say, 'I will work harder', rather than to say, 'I love you' because I believe that sincerity has its way of getting across to touch hearts.
The highest thing people can say about an artist is, 'You know, I felt he or she was singing right to me.' If you've got the goods, and you're honest, that's where the thrill comes in, because of the urgency of the people really feeling what they feel. It's right there.
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