A Quote by William Bernbach

Advertising is the art of persuasion.

William Bernbach

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Advertising Art Persuasion

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William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Justin Cartwright

If what the philosophers say be true, that all men's actions proceed from one source; that as they assent from a persuasion that a thing is so, and dissent from a persuasion that it is not, and suspend their judgment from a persuasion that it is uncertain, so likewise they seek a thing from a persuasion that it is for their advantage.

Epictetus

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

Edwin Lefevre

All art is advertising. It stands for a particular point of view. Art that exploits badness is advertising badness.

Jack Beal

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

George Lois

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

Andrew Hacker

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

John Kenneth Galbraith

By and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.

Abe Ajay

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.

Len Wein

In a republican nation whose citizens are to be led by reason and persuasion and not by force, the art of reasoning becomes of first importance.... Reason and persuasion are the only practicable instruments. To make way for these, free inquiry must be indulged.... Let them take arms. The remedy is to set them right as to the facts, pardon and pacify them.

Thomas Jefferson

Does a firm persuasion that a thing is so, make it so?" He replied, "All poets believe it does. And in ages of imagination, this firm persuasion removes mountains; but many are not capable of firm persuasion of anything.

William Blake

Persuasion is not a science but an art

William Bernbach

Fashion is not art. Fashion isnt even culture. Fashion is advertising, and advertising is money. And for every dollar you earn, someone has to pay.

Gia Carangi

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

A Quote by William Bernbach

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