A Quote by William Bernbach
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
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The more a man is successful in getting out (or coming out) from his own individuality, of his egoist self, and to control (or dominate) the instincts of his physical nature, the more his character, by rising above material contingencies, widen, become free and independent.
Ideas are powerful things, requiring not a studious contemplation but an action, even if it is only an inner action. Their acquisition obligates each man in some way to change his life, even if it is only his inner life. They demand to be stood for. They dictate where a man must concentrate his vision. They determine his moral and intellectual priorities. They provide him with allies and make him enemies. In short, ideas impose an interest in their ultimate fate which goes far beyond the realm of the merely reasonable.
Art is a kind of innate drive that seizes a human being and makes him its instrument. The artist is not a person endowed with free will who seeks his own ends, but one who allows art to realize its purpose through him. As a human being he may have moods and a will and personal aims, but as an artist he is "man" in a higher sense— he is "collective man"— one who carries and shapes the unconscious, psychic forms of mankind.
Nothing is more human than for man to desire naturally things impossible to his nature. It is, indeed, the property of a nature which is not closed up in matter like the nature of physical things, but which is intellectual or infinitized by the spirit. It is the property of a metaphysical nature. Such desires reach for the infinite, because the intellect thirsts for being and being is infinite.
Every man wants a woman to appeal to his better side, his nobler instincts, and his higher nature - and another woman to help him forget them.
[Man] is the only animal who lives outside of himself, whose drive is in external things—property, houses, money, concepts of power. He lives in his cities and his factories, in his business and job and art. But having projected himself into these external complexities, he is them. His house, his automobile are a part of him and a large part of him. This is beautifully demonstrated by a thing doctors know—that when a man loses his possessions a very common result is sexual impotence.
There was nothing in all Douglas's powerful effort that appealed to the higher instincts of human nature, while Lincoln always touched sympathetic cords. Lincoln's speech excited and sustained the enthusiasm of his audience to the end.
Man in harmony with his Creator is sublime, and his action is creative; equally, once he separates himself from God and acts alone, he does not cease to be powerful, since this is the privilege of his nature, but his acts are negative and lead only to destruction.
His face set in grim determination, Richard slogged ahead, his fingers reaching up to touch the tooth under his shirt. Loneliness, deeper than he had never known, sagged his shoulders. All his friends were lost to him. He knew now that his life was not his own. It belonged to his duty, to his task. He was the Seeker. Nothing more. Nothing less. Not his own man, but a pawn to be used by others. A tool, same as his sword, to help others, that they might have the life he had only glimpsed for a twinkling. He was no different from the dark things in the boundary. A bringer of death.
Enslave a man and you destroy his ambition, his enterprise, his capacity. In the constitution of human nature, the desire of bettering one's condition is the mainspring of effort. The first touch of slavery snaps this spring.
It has always seemed to me that the social order was implicit in the very nature of things, and required nothing more from the human spirit than care in arranging the various elements; that a people could be governed without being made thralls or libertines or victims thereby; that man was born for peace and liberty, and became miserable and cruel only through the action of insidious and oppressive laws. And I believe therefore that if man be given laws which harmonize with the dictates of nature and of his heart he will cease to be unhappy and corrupt.
Naturally, for a person who finds his identity in something other than his full organism is less than half a man. He is cut off from complete participation in nature. Instead of being a body, he 'has' a body. Instead of living and loving he 'has' instincts for survival and copulation.
One of the most revolutionary concepts to grow out of our clinical experience is the growing recognition that innermost core of man's nature - the deepest layers of his personality, the base of his 'animal nature' - is basically socialized, forward-moving, rational and realistic... He is realistically able to control himself, and he is incorrigibly socialized in his desires. There is no beast in man, there is only man in man.
Man shouldn’t be able to see his own face – there’s nothing more sinister. Nature gave him the gift of not being able to see it, and of not being able to stare into his own eyes. Only in the water of rivers and ponds could he look at his face. And the very posture he had to assume was symbolic. He had to bend over, stoop down, to commit the ignominy of beholding himself. The inventor of the mirror poisoned the human heart.
Our aim is not merely to make the child understand, and still less to force him to memorize, but so to touch his imagination as to enthuse him to his innermost core.
Man's mind is his basic tool of survival. Life is given to him, survival is not. His body is given to him, its sustenance is not. His mind is given to him, its content is not. To remain alive, he must act, and before he can act he must know the nature and purpose of his action...To remain alive, he must think.
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