A Quote by William Bernbach

A principle isn't a principle until it costs you something.

William Bernbach

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Costs Principle Something Until

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William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

The negative principle negates. The positive principle creates. The negative principle doubts. The positive principle believes. The negative principle accepts defeat. The positive principle goes for victory.

Norman Vincent Peale

It's not a principle unless it costs you something.

Tobias Lutke

The first principle of the market economy is that it is comprised of many small buyers and sellers, which implies a substantial degree of equity. Another fundamental market principle is that costs are internalized in the producer's price.

David Korten

Perfect wisdom has four parts: Wisdom, the principle of doing things aright. Justice, the principle of doing things equally in public and private. Fortitude, the principle of not fleeing danger, but meeting it. Temperance, the principle of subduing desires and living moderately.

Plato

Learn the principle, abide by the principle, and dissolve the principle. In short, enter a mold without being caged in it. Obey the principle without being bound by it. Learn, master, and achieve.

Bruce Lee

In a Nutshell - Fundamental Techniques In Handling People; Principle 1 - Don't criticize, condemn or complain; Principle 2 - Give honest and sincere appreciation; Principle 3 - Arouse in the other person an eager want.

Dale Carnegie

No legal plunder: This is the principle of justice, peace, order, stability, harmony, and logic. Until the day of my death, I shall proclaim this principle with all the force of my lungs (which alas! is all too inadequate).

Frederic Bastiat

Reasons always came with a purpose, to give the appearance of a struggle between principle and desire. Principle had power only until you found what you had to have.

Tobias Wolff

The people of England well know that the idea of inheritance furnishes a sure principle of conservation and a sure principle of transmission, without at all excluding a principle of improvement.

Edmund Burke

Principle #1: Avoid dangerous people and dangerous places. Principle #2: Do not defend your property. Principle #3: Respond immediately and escape.

Sam Harris

There are three principles in a man's being and life, the principle of thought, the principle of speech, and the principle of action. The origin of all conflict between me and my fellow-men is that I do not say what I mean and I don't do what I say.

Martin Buber

Honesty is a principle. Service is a principle. Love is a principle. Hard work is a principle. Respect, gratitude, moderation, fairness, integrity, loyalty, and responsibility are principles. There are dozens and dozens more. They are not hard to identify. Just as a compass always points to true north, your heart will recognize true principles.

Sean Covey

We must be devoted to sound principles in word and deed: principle above party, principle above pocketbook, principle above popularity.

Ezra Taft Benson

...virtue is not merely a state in conformity with the right principle, but one that implies the right principle; and the right principle in moral conduct is prudence.

Aristotle

God, great principle of all minor principles, God, who is Himself without a principle, could not conceive Himself, if, in order to do it, He required to know His own principle.

Giacomo Casanova

There is nothing as dangerous as an unembodied principle: no matter what blood flows, the principle comes first. The First Amendment absolutists operate precisely on unembodied principle.

Andrea Dworkin

A Quote by William Bernbach

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