A Quote by William Bernbach

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors. — © William Bernbach
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.
I've seen articles suggesting that Wal-Mart buys at prices lower than our competitors', and that this gives Wal-Mart an unfair advantage. I don't believe it... What we hear is concern that in some circumstances, Wal-Mart may actually be paying more than our competitors.
We don't want a third party who may or may not have our best interests in mind or our crew members' best interests in mind because they may be serving a union of one of our competitors. They are trying to equalize us and take away our competitive advantage.
There is a tendency among some businesses to criticize and belittle their competitors. This is a bad procedure. Praise them. Learn from them. There are times when you can co-operate with them to their advantage and to yours! Speak well of them and they will speak well of you. You can't destroy good ideas. Take advantage of them.
A primary goal of teaching anything is the advantage that learning gives to people over their competitors who haven't been as well taught.
Motorsport is all about gaining as much of an advantage as you can and the FIA are there to make sure I don't gain an advantage over my competitors.
A well-educated black has a tremendous advantage over a well-educated white in terms of the job market. I think sometimes a black may think they don't have an advantage or this and that. I've said on one occasion, even about myself, if I were starting off today, I would love to be a well-educated black, because I believe they do have an actual advantage.
If I want to do well in racing I need to be more focused so I stopped going to school. If I wasn't a very good driver it would not be a wise decision, but it gives me an advantage over my competitors.
Enterprise is first creativity. You need creativity to see what's out there and shape it to your advantage. You need creativity to look at the world a little differently. You need creativity to take a different approach, to be different.
In our current society, it is considered a weakness to be female and a treason to protest this. Highlighting inequality results in aggressive insults and threats, all of which are propped up by the repeated narrative now that women are 'playing the gender card'. And this is the final insult. That of all the unfair things associated with women - the violence and insults, the financial oppression, the very undermining of our worth as human beings - it is the acknowledgement of these inequalities that gives us some kind of unfair advantage over the men who benefit from them.
With Biden, who knows if he even knows what he's saying. The last thing we need is for our adversaries to take advantage of how little control he has over his own faculties.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
The ability to learn faster than competitors may be the only sustainable competitive advantage.
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.
Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.
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