A Quote by William Bernbach
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
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Properly practiced creativity can make one ad do the work of ten.
The Bible Belt, the religious South, is the section of the country that practiced slavery until the war made them give it up. They practiced segregation. They practiced lynchings. I don't see any great value in that.
When at last we are sure, You've been properly pilled, Then a few paper forms, Must be properly filled. So that you and your heirs, May be properly billed.
If our entertainment culture seems debased and unsatisfying, the hope is that our children will create something of greater worth.But it is as if we expect them to create out of nothing, like God, for the encouragement of creativity is in the popular mind, opposed to instruction. There is little sense that creativity must grow out of tradition, even when it is critical of that tradition, and children are scarcely being given the materials on which their creativity could work
Enterprise is first creativity. You need creativity to see what's out there and shape it to your advantage. You need creativity to look at the world a little differently. You need creativity to take a different approach, to be different.
Creativity is God's will for us and should be practiced like any other spiritual practice -a day at a time.
Properly practiced, knitting soothes the troubled spirit, and it doesn't hurt the untroubled spirit either.
I love fear, and fear breeds creativity. It forces you to react instinctively, which is the essence of movement. Movement is a creativity - a sense of an emotional movement. And the more instinctual you can make that, the more pleasurable it is. It's like an infant drawing. You're completely uninhibited because creativity is a wonderful expression. Good or bad, who cares? That's part of the past. The act of creativity is what's interesting.
Diplomacy, if properly practiced, is not just talking for the sake of talking.
I consider creativity to be a more non-rational, subconscious thing. You have a relationship to your creativity - you can feed it with content, with some rational prodding and sleep and things like that, but the mechanisms by which your creativity work are largely unknown.
There is no end in creativity. Hence, to strive towards an end result is a fool's errand. Set goals, make music and paint pictures, but know that the crux of your happiness balances delicately on the wings of the act of creativity itself. Not at the finish line.
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
There's no passive success on radio. Well, in radio, one of the ways in which you engage people and make them active listeners and have them glued so that they don't want to do anything else, you have to find ways to incorporate this mystery called the theater of the mind. And it's the one ingredient that radio has that television does not that if used properly, if perfected and learned and executed properly, it can have a much greater impact than TV because it can create a much more intimate, direct connection with the audience.
Happiness comes from the dissolution of the mind, not from external objects. Through meditation we can achieve everything including bliss, health, strength, intelligence and vitality. But it should be practiced properly in solitude and with care.
Self-discipline leads to higher spiritual states only if practiced with under- standing. The clearer the goal, the greater the result.
Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. Creativity is now something we can turn on and off like a faucet. It is an experience and expression in our lives that must be nurtured. This nurturing process means that creativity is at once a skill, an art, and a life-style.
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