A Quote by William Bernbach
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
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When it comes to partisan politics, everyone is a hypocrite. And all they care about is whether it hurts or helps them ... Is it good or bad for the Democrats? Is it good or bad for the Republicans? Is it good or bad for Jews, or good or bad for blacks, or is it good or bad for women? Is it good or bad for men? Is it good or bad for gays? That's the way people think about issues today. There is very little discussion of enduring principles.
The terms good and bad indicate no positive quality in things regarded in themselves, but are merely modes of thinking or notions, which we form from the comparison of things one with another. Thus one and the same thing can be at the same time good, bad, and indifferent. For instance, music is good for him that is melancholy, bad for him that mourns; for him that is deaf; it is neither good nor bad.
And what we students of history always learn is that the human being is a very complicated contraption and that they are not good or bad but are good and bad and the good comes out of the bad and the bad out of the good, and the devil take the hindmost.
One and the same thing can at the same time be good, bad, and indifferent, e.g., music is good to the melancholy, bad to those who mourn, and neither good nor bad to the deaf.
What is good about Good Friday? Why isn't it called Bad Friday? Because out of the appallingly bad came what was inexpressibly good. And the good trumps the bad, because though the bad was temporary, the good is eternal.
As you all become more intimate with Me, with opportunities to come closer to Me, all that is good and bad within you comes out in sparks, as it were . . . all the impressions of the past, the accumulations of past sanskaras - of all illusory things, which includes both good and bad - come out. My proximity, the intimacy with Me, just changes that mass of sanskaras, and sometimes you find sparks of good and bad flying out.
To me this question whether liberty is a good or a bad thing appears as irrational as the question whether fire is a good or a bad thing. It is both good and bad according to time, place, and circumstance, and a complete answer to the question, In what cases is liberty good and in what cases is it bad? would involve not merely a universal history of mankind, but a complete solution of the problems which such a history would offer.
Everything can be brought to the extreme. Food is good, overeating is bad. Possessions are good, hoarding is bad. Guilt is good, obsessing about guilt is bad. But I think guilt is good because I'm like, "Hey, I just stabbed that guy and I feel pretty good."
It's not that every single thing that happens on Facebook is gonna be good. This is humanity. People use tools for good and bad, but I think that we have a clear responsibility to make sure that the good is amplified and to do everything we can to mitigate the bad.
An intelligent sociopath can learn the rules about what's good and what's bad, what people see as good and bad. But they don't get that intervening sense of guilt, that pang of conscience, on account of it. So they tend to know what's wrong or right, they just don't care. That's another thing that they can use against us: that we do care. We're predictable in that.
Having a good relationship with Russia is a good thing, not a bad thing. Only stupid people or fools would think it was bad.
What makes 'The Wire' a beautiful story is how true to life it is. In other shows, you have a good guy and a bad guy. In 'The Wire,' bad guys are trying to be good, good guys are doing bad. You have real life. The people who do bad get bad things done to them.
If it ever seems to us that the world is a place where bad things only happen to good people, it is because we still believe that bad things happening to bad people is a good thing.
A career is measured over the course of the years, not moments. Over good decisions, over successes, not moments, failures, missteps, or bad comments. I learned that I needed to take a step back and look at my career not in that one moment that made me feel really bad, but what I had done not even in the past one or two years or last one or two hires, but that that career is built over many, many, many, many successive quarters and years and good decisions - never, ever made in that one moment where you felt really bad.
The thing that I love about 'Scandal' is every character, it's not clear if they're good or bad. Everyone is both good and bad.
There's no such thing as a good gun. There's no such thing as a bad gun. A gun in the hands of a bad man is a very dangerous thing. A gun in the hands of a good person is no danger to anyone except the bad guys.
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