A Quote by William Bernbach

We don't ask research to do what it was never meant to do, and that is to get an idea. — © William Bernbach
We don't ask research to do what it was never meant to do, and that is to get an idea.
People ask me how I do research for my science fiction. The answer is, I never do any research.
Never listen to a phone call that isn't meant for you. Never read a letter that isn't meant for you. Never pay attention to a comment that isn't meant for you. Never violate people's privacy. You will save yourself a lot of anguish.
My area of research is something that in all fairness has no practical usability whatsoever and the thing is I'm often asked to apologize for that. It is interesting to me that people ask 'what's the point of doing that if it's not useful?' But they never ask that, or do they very rarely ask that about art or literature or music. Those things are not gonna produce a better toaster.
As women, we feel we can't ask for things. There's been a lot of research done recently and, more often than not, if a woman goes in to ask for a raise, she'll get it. But she's thinking, 'Do I deserve it? I've got to give a list of why I deserve it.' Whereas a man will just go in and ask for a raise. It's so scary.
The way to get to the top of the heap in terms of developing original research is to be a fool, because only fools keep trying. You have idea number 1, you get excited, and it flops. Then you have idea number 2, you get excited, and it flops. Then you have idea number 99, you get excited, and it flops. Only a fool would be excited by the 100th idea, but it might take 100 ideas before one really pays off. Unless you're foolish enough to be continually excited, you won't have the motivation, you won't have the energy to carry it through. God rewards fools.
I get worked up over an 'idea' or the ethos of an idea. I follow dreams, take notes on travels, and engage in research often - if I need names, details, facts that enhance the project.
What's nice about experiments is that they are much more closely tied to what theorists think about the world than normal empirical research. You can design your experiment to exactly ask the question you want to ask. This is not true about normal empirical research.
Research is fundamental; finding as much as you can and never giving up. I love the research. It is my "precise time". Not just for interviews but of footage, photographs never seen before. It is a painstaking process that satisfies me. The research never ends. I was still researching while I was promoting the Diana Vreeland book. I love reading books and going to original sources.
You can never ask God to tell you what the end is. You can ask, "Is this a good thing to do?" But not, "How is this going to turn out?" That answer you will never get.
When people ask me, "Who was the toughest pitcher you ever faced?", I have to say that there has never been a pitcher who over-impressed me. That's not meant to be a bragging statement. It's just that I get up for good pitchers.
I've never like had a system or a program, I always think that I don't know how to act. I'll adapt to any director because I don't really have a set way that I do things. If a director hires me and says, "I want you to get started right now and do this research, this research, this research and I want you to have every line memorized before you ever show up for the first day," then that's what I'll do.
and when love came to us twice and lied to us twice we decided to never love again that was fair fair to us and fair to love itself. we ask for no mercy or no miracles; we are strong enough to live and to die and to kill flies, attend the boxing matches, go to the racetrack, live on luck and skill, get alone, get alone often, and if you can't sleep alone be careful of the words you speak in your sleep; and ask for no mercy no miracles; and don't forget: time is meant to be wasted, love fails and death is useless.
If you ask for good schools, you aren't likely to get them. If you ask for jobs or economic investment, you won't get that either. But what we have learned, is that the one thing that poor folks of color can ask for and get are Police & Prisons.
I dieted all the time in the Sixties, but we had no idea what dieting meant - we thought it meant not eating anything.
I'm not a huge fan of research, but sometimes you get an idea, and then you realize you don't know anything.
I'm not opposed to the idea of helping regions that are struggling to get a reasonable fraction of federal research spending.
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