A Quote by William Bernbach

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

William Bernbach

Quote Topics

Away Cleverness Clients Instead Job Makes Merchandise Message Our Ourselves Out Pluck Product Sell Shine Simplify Tear Unrelated Us Weeds

Quote Author

William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

Our job in this lifetime is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it. If we were born to paint, it’s our job to become a painter. If we were born to raise and nurture children, it’s our job to become a mother. If we were born to overthrow the order of ignorance and injustice of the world, it’s our job to realize it and get down to business.

Steven Pressfield

I think our job is to trust our readers. I think our job is to see and to let ourselves be seen. I think our job is to love the world.

Kate DiCamillo

That's why big guys exist. It's our job to protect the paint. It's our job to rebound. And it's our job to get the easy points.

Boban Marjanovic

One of the things I truly enjoy about my job is the dynamic nature of having a foot in each world - the world of the talent, who create our product - and the world of our business in which we market, distribute, and monetize that product.

Kevin Reilly

I come from a school of people, folk singers, and the tradition there is troubadours, and you're carrying a message. Admittedly, our job is partly just to make you boogie, just make you want to dance. Part of our job is to take you on a little voyage, tell you a story.But part of our job is to communicate the way a town crier did: It's 12:00 and all is well, or it's 11:30 and the whole Congress is sold. It's part of the job.

David Crosby

Look, Americans will go for leadership that makes sense. Our job, you know, as public officials, is not to put our finger in the air. Our job is to listen, and then lead.

Barack Obama

We have to hear the stories of women at all ages of their lives in order to really present a picture of what it felt like to be alive in our time. That's what our job is as writers is to present that and create it. Our job as writers isn't to make as much money as we can. Our job is to create a record of this time. That's why if you leave out women and the stories of women, we failed at our mission. All of us. Men and women.

Marsha Norman

Netflix is amazing 'cause they trust the creator to do their job, and they trust us to do our job. They're really smart and just let us do our thing and deliver a great job.

Laura Prepon

Don't have to do anything extra, don't have to put any S's on our chests, capes on our backs. We just have to do our job and do our job well.

Teddy Bridgewater

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

Ben Horowitz

Is it our job to judge? The gendarme, policemen and bureaucrats have been especially prepared by fate for that job. Our job is towrite, and only to write.

Anton Chekhov

I don't think we should be engaged in nation-building. It's not our job to turn foreign nations into democratic utopias, to try to turn Iraq into Switzerland. It is the military's job to hunt down and kill our enemies, to kill ISIS before they murder American citizens and they wage jihad.

Ted Cruz

I think a lot of managers say that it starts from the front and us as defenders know it helps our job when the front two strikers put that pressure on. If they can do that it makes our job a lot easier.