A Quote by William Bernbach
Because an appeal makes logical sense is no guarantee that it will work.
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[Kepler] had to realize clearly that logical-mathematical theoretizing, no matter how lucid, could not guarantee truth by itself; that the most beautiful logical theory means nothing in natural science without comparison with the exactest experience. Without this philosophic attitude, his work would not have been possible.
If you let your mind talk you out of things that aren't logical, you're going to have a very boring life. Because grace isn't logical. Love isn't logical. Miracles aren't logical.
It's really hard to guarantee things in life. I guarantee if you get up in the morning and you work out, and you work hard, you will have a better day - 100% guaranteed.
Nothing makes logical sense in this industry.
The logical outcome of evolution is that it makes monsters. We turn into monsters because evolution takes away everything that makes us human in the sense of our moral accountability, our moral absolutes, and our idea of being distinct from the animal kingdom.
The purpose of the painter is simply to reproduce in other minds the impression which a scene has made upon him. A work of art does not appeal to the intellect. It does not appeal to the moral sense. Its aim is to instruct, not to edify, but to awaken an emotion.
If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the credibility of the influencer to actually sway hearts and minds.
When you educate a girl, you kick-start a cycle of success. It makes economic sense. It makes social sense. It makes moral sense. But, it seems, it's not common sense yet.
...logical validity is not a guarantee of truth.
Throughout my life, I have been fascinated by predictability and frustrated by our inability to predict. I don't believe it makes sense for our generation to believe or pretend that we can solve the problems of the future because do not understand what these problems will be. Just do this thought experiment: Imagine you're in month of May 1914, and try to work out a plan of action for the next 100 years! Hardly anything will make sense.
Craziest thing I ever did for love? It's all crazy. None of it makes any sense, does it, when you're in love with someone. It doesn't make any logical sense. I guess that's why they call it being in love.
Everyone isn’t logical. Everything doesn’t make sense in the end. Sometimes you have to forget about explanations or excuses and leave people and places behind, because otherwise they will drag you straight down.
To appeal to God is to appeal to the action of universal love. Love never fails to come when we call to it, but it will always seem to fail us when our bidding is self-centered. The most powerful prayers are simply for God's will to be done, because God's will is healing for all living things.
Liberalism and capitalism address themselves to the cool, well-balanced mind. They proceed by strict logic, eliminating any appeal to the emotions. Socialism, on the contrary, works on the emotions, tries to violate logical considerations by rousing a sense of personal interest and to stifle the voice of reason by awakening primitive instincts.
When the writing is good and it suits your character, you don't have to memorize anything, because it just makes sense. You read it and you go, "Oh, that makes sense." And it's easy.
If you talk to any filmmaker, and if you said to them, 'I guarantee you x amount of money per month for the rest of your life, and it's not a big amount of money, but I can also guarantee that you will work continually, you will get to make what you want to make,' any filmmaker on the planet will make that kind of deal. I would have made it.
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