A Quote by William Bernbach

Word of mouth is the best medium of all.

William Bernbach

Quote Topics

Business Best Medium Mouth Word Word Of Mouth

Quote Author

William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

William Bernbach

Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.

Kristoffer Polaha

The word liberty in the mouth of Mr. Webster sounds like the word love in the mouth of a courtesan.

Ralph Waldo Emerson

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

Rochelle B Lazarus

The amount of sophistication varies according to the quality of the medium, and to the state of the same medium at different times; it must be attributed in the best cases physiologically to the medium, intellectually to the control.

Oliver Joseph Lodge

When we were younger and first starting out in Australia, we found that we sold more records by word of mouth because we were playing the bars, clubs, and small places and building a following. And as we got bigger, we still relied a lot on word of mouth.

Angus Young

Play is a medium of word and film is a medium of picture.

Paresh Rawal

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

Richard Branson

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Seth Godin

The medium of poetry is not words, the medium of poetry is not lines-it is the motion of air inside the human body, coming out through the chest and the voice box and through the mouth to shape sounds that have meaning. It's bodily.

Robert Pinsky

The word itself creates an empty sensation. Try saying it now. "Why?" Notice how your tongue touches nothing when you form the word with your mouth. Feel the gap, the space inside your mouth, that it creates. The air. It is a place that needs filling. It is missing an answer.

Arlene J. Chai

Motion pictures are a director's medium. Broadway is a writer's medium. Television is a producer's medium. I picked a medium I could control.

David L. Wolper

In the attacks on the old ways of doing things on word in particular came into currency. That word was "kitsch." Once introduced, the word stuck. Whatever you do, it musn't be kitsch. This became the first precept of the modernist artist in every medium.

Roger Scruton

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Marsha Collier

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.