A Quote by William Bernbach

Nobody counts the number of ads you run; they just remember the impression you make. — © William Bernbach
Nobody counts the number of ads you run; they just remember the impression you make.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
Nobody ever wins the first time they run for office. Nobody's ever supposed to win their first bid for office. Nobody's ever supposed to win without taking lobbyists' money. No one's ever supposed to defeat an incumbent. No one's ever supposed to run a grassroots campaign without running any ads on television. We did all of those things.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.
The number of clicks on display ads is not an accurate predictor of the effectiveness of online display ads.
I just remember really loving words and writing about anything I could, and the way I'd remember things, like my library card number, was to make a melody.
If you want to win friends, make it a point to remember them. If you remember my name, you pay me a subtle compliment; you indicate that I have made an impression on you. Remember my name and you add to my feeling of importance.
I remember being, like, the age of 7 and just always being in control of something or someone, a baby somewhere. I had lots of cousins and brothers, and we were all taught that's how you are, you know. Things don't just run themselves; you have to make them run.
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
When my number is called, nobody cares if I am a starter or not. They just care if I make plays or if I'm productive.
[Fairy tales] make rivers run with wine only to make us remember, for one wild moment, that they run with water.
A biologist, if he wishes to know how many toes a cat has, does not "frame the hypothesis that the number of feline digital extremities is 4, or 5, or 6," he simply looks at a cat and counts. A social scientist prefers the more long-winded expression every time, because it gives an entirely spurious impression of scientificness to what he is doing.
I still remember the entire Boy Scout motto. I don't remember the serial number of my gun in the army. I don't remember the number of my locker in school. But I remember that Boy Scout code.
Number one - and I want you to emblaze this on your brain - you only have one chance to make a first impression.
Everybody counts or nobody counts
I remember reading the book 'Rich Dad, Poor Dad,' and I remember writing my goals down, and my number one goal in life was just to be a good husband and a good father someday. That was number one, as a 17-year-old kid.
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