A Quote by William Bernbach

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach

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Advantage Advertising Convey Create Only Product

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William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Ludwig von Mises

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Ryan Holmes

Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.

Penelope Cruz

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.

Eric Schmidt

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

David Ogilvy

Advertising, the product of capitalism, can only justify itself on the premise that the market is a force for good.

Justin Cartwright

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

David Riesman

Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?

Nirmalya Kumar

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

Frank Luntz

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

A Quote by William Bernbach

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