A Quote by William Bernbach

The most powerful element in advertising is the truth.

William Bernbach

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William Bernbach
American - Businessman
August 13, 1911 - October 2, 1982

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

Advertising has annihilated the power of the most powerful adjectives.

Paul Valery

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations.

Henry Petroski

The most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.

Italo Zucchelli

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Jef I. Richards

The single most powerful element of youth is our inability to know what's impossible.

Adam Braun

The single most powerful element of youth is that you don't have the life experiences to know what can't be done.

Adam Braun

The truth of faith is a slender, glowing element that runs through even the seemingly ordinary and undramatic moments of existence. Even at low intensity, it is a steady source of illumination. Such religious truth is powerful even when it seems faint, even when it seems obscured by the larger events of history.

Eugene Kennedy

Fiction is most powerful when it contains most truth; and there is little truth we get so true as that which we find in fiction.

J. G. Holland

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

Fairfax M. Cone

The Chinese say that water is the most powerful element, because it is perfectly nonresistant. It can wear away a rock, and sweep all before it.

Florence Scovel Shinn

The gitano is the most distinguished, profound and aristocratic element in my country, the one that most represents its Way of being and best preserves the fire, the blood and the alphabet of Andalusian and universal truth.

Federico Garcia Lorca

Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.

Dorothy L. Sayers

I've always thought that the most powerful weapon in the world was the bomb and that's why I gave it to my people, but I've come to the conclusion that the most powerful weapon in the world is not the bomb but it's the truth

Andrei Sakharov

There is little incentive even for the media to encourage whistle-blowing or ruffling powerful feathers. They lose advertising, are harassed by government and cut off from the all-important 'A' lists of the rich and the powerful.

Sucheta Dalal

A Quote by William Bernbach

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