A Quote by William Forsyth Sharpe

[What if my advisor talks only about returns, not risk?] ... It's his job to take risk into account by telling you the range of possible outcomes you face. If he won't, go get a new planner, someone who will get real.
In equities, you price the risk. As far as debt is concerned, if the markets get more sophisticated where, for the levels of risks that you take, you get the debt returns, we will certainly look at it. It's back to a philosophy of risk-adjusted returns.
The entrepreneurial mind-set is that risk is the heightened probability that there is a big range of possible outcomes.
Basically if you study entrepreneurs, there is a misnomer: People think that entrepreneurs take risk, and they get rewarded because they take risk. In reality entrepreneurs do everything they can to minimize risk. They are not interested in taking risk. They want free lunches and they go after free lunches.
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
We're in the business not so much of being contrarians deliberately, but rather we like to take perceived risk instead of actual risk. And what I mean by that is that you get paid for taking a risk that people think is risky, you particularly don't get paid for taking actual risk.
...Help me let go of my need to stay immersed in negativity. I can change the energy in myself and my environment from nega­tive to positive. I will affirm the good until it sinks in and feels real. I will also strive to find one quality that I like about someone else who's important to me, and I will take the risk of telling him or her that.
A chance is what you take before you think about it. A calculated risk is what you take after you have evaluated all possible factors and have determined that risk
It’s all risk. And if it isn’t, it needs to be. The real trick is to find the risk that is right for you, a risk that doesn’t take you so far out of your own identity that it’s not a you that you recognize who’s doing the writing.
To place your dreams before the crowd is to risk ridicule. To go forward in the face of overwhelming odds is to risk failure. But risks must be taken because the greatest hazard of life is to risk nothing.
Living is a risk," I snapped at him. "Every decision, every interaction, every step, every time you get out of bed in the morning, you take a risk. To survive is to know you're taking that risk and to not get out of bed clutching illusions of safety.
When investing, I'm not against risk. If you take no risk you must expect a low return. Just don't let anyone fool you into thinking you can get a high return with low risk.
Most people have an aversion to risk, my college economics professor told me. Which means they have to be rewarded to take on that risk. The higher the risk, the higher the possible payout has to be for people to jump.
To laugh is to risk appearing a fool. To weep is to risk appearing sentimental. To reach out to another is to risk involvement. To expose feelings is to risk exposing your true self. To place your ideas and dreams before a crowd is to risk their loss. To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure. But risks must be taken, because the greatest hazard in life is to risk nothing.
When I take a risk, I like it to be a calculated risk, meaning I make it as small as possible.
We regard using [a stock's] volatility as a measure of risk is nuts. Risk to us is 1) the risk of permanent loss of capital, or 2) the risk of inadequate return. Some great businesses have very volatile returns - for example, See's [a candy company owned by Berkshire] usually loses money in two quarters of each year - and some terrible businesses can have steady results.
If your broker or investment advisor is not familiar with the concept of standard deviation of returns, get a new one.
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