A Quote by William H. Macy
The ratings system is so bogus and people know it. Fewer and fewer people care. The ratings board has sort of exposed itself. But my problem is, as a parent, there's this area of film that my daughters want to see. They're not my kind of films, I don't want to go see them, but I really want to know whether my daughters can see them or not. The morality of what the ratings board is doing now escapes me. I don't get it.
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Your agent or manager tells you. They go, "You're out. They're gonna get a new guy." But then I didn't feel bad. I didn't take it personally. Not that I'm competitive at all. But you have pride in that, you know? You want your ratings to be good. But now that I'm 62, I don't really care about the ratings. I don't care about the reviews. I care about the work, and I care about the people that I'm working with, and I try to make the experience for them and myself as good as it can be.
The reason they came up with the ratings board is that there are a lot of movies out there, and parents need some guidance. Not only for the kids, but for adults, as well. If you don't like to see a certain kind of film, there should be some rating, so that you know what you're getting into. But the present system doesn't work.
Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
If you see my ratings when I fight, you will see my ratings are well above average.
Facing fewer subscriptions, ratings drops, et al., media is catching on: people don't want endless editorializing. They want the facts, Jack. If you're going to be op/ed, at least be up front about it.
At the end of the day, regardless of whether you're doing a huge budget film or a small budget film, you still want the film to do well, and have people see it. That's the whole point. You want to put some kind of message into your films, and you want people to see it.
I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.
We have this sort of tacit censorship, which is the ratings system, and it's directly tied to box office, so it is censorship. Like, if you make an R-rated movie, you know that only a certain amount of people are going to go see it under any circumstance.
We're in a situation now where fewer and fewer small films get made. People want these big giant tentpole sort of things, and I don't know, it's getting harder and harder to make a small movie.
I want my daughters to see me and know me as a woman who works. I want that example set for them... I am a better mother for it. The woman I am because I get to run Shondaland, because I get write all day, because I get to spend my days making things up, that woman is a better person - and a better mother. Because that woman is happy. That woman is fulfilled. That woman is whole. I wouldn't want them to know the me who didn't get to do this all day long. I wouldn't want them to know the me who wasn't doing.
My films are very everyday, and people don't always want to go to the cinema to see ordinary lives. They want to see something a bit more extraordinary. I get that desire, but it's not the kind of film I want to make.
I get ratings. If I didn't get ratings, they [media] wouldn't do it. They don't care about poll numbers, they only care about ratings.
There are people on the ratings board and so froth who don't want certain scenes in the film. There are people who come up and say, "What graphic love scenes. I think, How can a love scene be graphic? Have you seen Total Recall? In this R-rated movie you see a man who you've seen being in love with and sleeping with this fabulous woman shoot her right through the head. "Consider this a divorce" is supposed to be the funniest line in the movie.
What I didn't want to do is get into a ratings race with television because really, for them, it matters. For me, it doesn't.
We know what kind of music people want to listen and we are doing the same with films. We know what kind of stories people want to see. Earlier people had tagged us that T-Series only does musicals but now that label has gone away.
You want to see the people you've sort of come to know and love, or love to hate, you want to see them develop in some way. And I hope people get sort of caught up in that arc.
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