A Quote by William McDonough

Sustainability takes forever. And that's the point. — © William McDonough
Sustainability takes forever. And that's the point.
Sustainability has become a religion in architecture - not that there's anything wrong with it - but I think it has to work both ways. Everyone thinks architecture has to be subservient to sustainability, but what if we thought in the other direction, like, what can sustainability do to make architecture more exciting?
Sustainability is treating ourselves and our environment as if we are to live on this earth forever.
I'm big on reworking vintage. Also, buying one great piece that lasts forever - to me, that is total sustainability.
It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival.
Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.
Authors need to decide if they want to keep forever to themselves, or share forever with a publisher who takes over half the cover price.
But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
One could go on revising a prose page forever whereas there is a point in a poem when one knows it is done forever.
I hope baseball doesn't get to the point where everyone's saying, 'He takes it [steroids]. He takes it. He takes it!' because not all of us do. I've been big my whole life, and I'll always be big. That's all natural.
And yet one can't forever stand on the shore; at some point, even if filled with indecision, skepticism, reservation and doubt, you either jump in or concede that life is forever elsewhere.
When you gaze long into the Abyss of Sustainability, the Abyss of Sustainability also gazes into you.
It doesn't take any longer to improvise 10 takes than it takes to shoot 10 takes of the same thing. It turns out to be just as responsible from a business point of view as anything else.
You cannot be born and you cannot die. You will exist in a universe that goes on forever. That is the ultimate horror from the Zen point of view. You could be unhappy forever.
Sustainability is especially ripe for political controversy and opposition because fundamentally it is a new paradigm that represents significant challenges to the status quo. The paradigm of sustainability, with its notions of limitations and carrying capacities confronts dominant paradigms of progress which do not recognize limits to unchecked growth
For every rapture there is a price and nothing is sustained forever. The path that destiny takes in the end leads to a balance of payments. No one remains overdrawn forever. Destiny's bank is inexorable, all accounts must balance.
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