A Quote by William McDonough

All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not. — © William McDonough
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
Telling us what to think has evolved into telling us what to say, so telling us what to do can't be far behind.
If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
Let’s be honest. Who here thinks your professors can say what they really believe? It scares me to death, and should scare you too, that the superstition of political correctness rules the halls of reason. What does all of this mean? It means that telling us what to think has evolved into telling us what to say, so telling us what to do can’t be far behind. Before you claim to be a champion of free thought, tell me: Why did political correctness originate on America’s campuses? And why do you continue to tolerate it? Why do you, who’re supposed to debate ideas, surrender to their suppression?
One of the things we can be sure of over the July 4th weekend is that news reports will keep telling us how many of us are going to die in automobile accidents.
Mars is telling us something. I'm not sure what it is because It's speaking martian. But it's telling us something
Our polling methodology has gotten outdated, and, in fact, it's not really telling us what it needs to be telling us.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
And it was always the stories that needed the telling that gave us the rope we could cross any river with. They balanced us high above any crevasse. They made us be natural acrobats. They made us brave. They met us well. They changed us. It was in their nature to.
Ezra clapped his hands. "all right," he said. "In addition to the books we're reading as a class, I want to do an extra side project on unreliable narrators." Devon Arliss raised her hand. "what does that mean?" Ezra strode around the room. "well, the narrator tells us the story in the book, right? But what if... the narrator isn't telling us the truth? Maybe he's telling us his skewed version of the story to get you on his side. Or to scare you. Or maybe he's crazy!
Telling us to obey instinct is like telling us to obey 'people.' People say different things: so do instincts. Our instincts are at war... Each instinct, if you listen to it, will claim to be gratified at the expense of the rest.
We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
If you're going to say you're Catholic, you inform your conscience so that you're activities will conform to what God is telling us through the Church. If God is telling you something outside of that, well, the Church will look at that and say: we think it is true or we don't think it is true. The Church might say: that might be true for you but it has no public normative value.
In the Christian sense, love is not primarily an emotion but an act of the will. When Jesus tells us to love our neighbors, he is not telling us to love them in the sense of responding to them with a cozy emotional feeling. You can as well produce a cozy emotional feeling as you can a cough or sneeze. On the contrary, he is telling us to love our neighbors in the sense of being willing to work for their well-being even if it means sacrificing our well-being to that end.
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
Some of the justifiable critiques has been by - been so successful in telling this story, you know, there's a danger of saying, oh, well, you know, we don't need to worry about this because that's absolutely not the case. What [Hans] Rosling is doing is showing us an overall global trend, which in a sense tells us how bad things were - doesn't mean to say the problems are gone, doesn't mean to say they're any less.
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