A Quote by William Randolph Hearst
News is what people don't want you to print. Everything thing else is ads.
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To hell with news! I'm no longer interested in news. I'm interested in causes. We don't print the truth. We don't pretend to print the truth. We print what people tell us. It's up to the public to decide what's true.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
The New York Times claims that they publish all the news that's fit to print but what they really do is print all the news that supports their agenda. What they are is the power base of the left.
News is what people want to keep hidden and everything else is publicity.
Somebody realized, hey, students are printing dummy ads and dummy news stories, why don't they really print something. So there was the Shortridge Daily Echo, and a hell of a lot of writers have come out of Shortridge on that account. The head writer of the I Love Lucy show, Madelyn Pugh, was a schoolmate of mine. Dan Wakefield. Writing was a perfectly reasonable thing to do.
I feel like my competition is everything else that's competing for people's attention, not just other print magazines, newspapers and cable. It's your kid's report card and the games you want to play, all the things that compete for people's time.
When the people perceive that the print media is reporting what they believe is correct, then they tend to read the print media and to follow news on the television.
The news is the one thing the networks can point to with pride. Everything else they do is crap, and they know it.
Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
If I can convince people that good people don't do attack ads, and that we want good people to represent us, then the attack ads work against themselves.
My men's-underwear print ads are very popular!
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
You can't print everything and that's not good for filmmaking, because you wanna have as many options as possible and print as much as you can, but if you're going to shoot a film - an independent movie on film, the only way to really do it is to print your selects.
Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.
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