A Quote by William Shatner

Ads need to be little pieces of entertainment. — © William Shatner
Ads need to be little pieces of entertainment.
But the difference between the little pieces and the big pieces - I'm not actually sure which are the little pieces. With some of the big pieces, it's a lot of musical running around, whereas the little pieces, you can say everything you want to say.
Little pieces of advice like that can provide us with months' worth of entertainment.
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
Love is like a teacup that every day falls to the ground and breaks to pieces. In the morning the pieces are gathered and with a little moisture and a little warmth, the pieces are glued together, and again there is a little teacup. He who is in love spends life fearing that the terrible day will come when the teacup is so broken that it can no longer mended.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
My whole reason for creating a network is literally to bring little pieces of light. It's to continue to spread little pieces of light in the world, to illuminate the possibility of the human spirit.
Before I really became interested in fashion, all I would look at in a fashion magazine was the ads. It only dawned on me recently that just looking at the ads really doesn't teach you everything you need to know about the fashion world.
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
Once you put something like 'The A-Team' on the map, it does become part of the DNA of television. People grab little pieces of it. I certainly grabbed little pieces of other people's shows when I was creating my shows.
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.
Sports is a huge entertainment now, and we need to provide that entertainment for the fans because that's what they're looking for.
In fact, entertainment has taken the place of celebration in the present world. But entertainment is quite different from celebration; entertainment and celebration are never the same. In celebration you are a participant; in entertainment you are only a spectator. In entertainment you watch others playing for you. So while celebration is active, entertainment is passive. In celebration you dance, while in entertainment you watch someone dancing, for which you pay him.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
I can’t stand these damn shows on museum walls with neat little frames, where you look at the images as if they were pieces of art. I want them to be pieces of life!
Using realtime ads, even mortgage companies can create ads that matter to you right now.
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