A Quote by William Zinsser
Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.
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Criticism ultimately at some degree is about the writer and not the subject. It's very easy if everybody else says, "He's a genius," to echo that, but then you're not functioning as a critic or as a writer in any meaningful way. You've got to take the risk of being wrong.
Selling cookies is usually a girl's first exposure to the world of business. She learns how to meet the public, talk about a product, sell the product, and is responsible for collecting money, giving change, and delivering the product. That's quite a business venture for a 7-year-old.
Ultimately, the product you sell is love-manifested and materialized.
If you can't sell your product, it goes from being an asset to a liability. Learn to sell, partner with someone who can sell, or learn to be poor.
I think everyone should sell whatever product they want to sell for whatever price they want to sell it for, but ultimately the market will dictate what it is and people will have to charge less money for everything. Record companies have been overcharging people for way too long and now this is the trouble that they're in.
The people who flood our living-rooms with a smorgasbord of commercial messages about fetid breath, moist underarms and troubled intestines know this: an appropriate time, place and manner to sell a product is any that sells the product.
There is something really horrific for any human being who feels he is being consumed by other people. I'm talking about a writer's critics, who don't address what you've written, but want to probe into your existence and magnify the trivia of your life without any sense of humor, without any sense of context.
I keep feeling that there isn't one poem being written by any one of us - or a book or anything like that. The whole life of us writers, the whole product I guess I mean, is the one long poem - a community effort if you will. It's all the same poem. It doesn't belong to any one writer - it's God's poem perhaps. Or God's people's poem.
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
He who thinks he can have flesh and bones without being subject to any external influence, or any accidents of matter, unconsciously wishes to reconcile two opposites, viz., to be at the same time subject and not subject to change. If man were never subject to change there could be no generation; there would be one single being, but no individuals forming a species.
Far too often scripts are being written with race in mind, but the subject matter doesn't lend itself to any conversation on race. I applaud Jesse [Zwick] for having the courage to say, this [About Alex] just a story about friends, and they could be anyone. There's no specific color that forces a relationship to be discussed in any other manner.
That is the thing about being a writer; your subject matter may not stay your subject matter if you break their trust by revealing personal and editorialized information about them.
Not to name names, but a lot of pop female artists you see, they don't write their own songs. Lot of top male artists and boy band artists, they don't write their own songs. They're just a product. They sell, they sell, they sell. They don't care about musical integrity, any of that kind of stuff.
Being a writer is a very private, internal process. Ultimately I am more the writer, being an introvert.
I'm in love with the way that Ella Fitzgerald delivered a lyric. She would deliver a lyric with the kind of clarity that would make you wonder why it was written, and make you think about the writer. I think every writer hopes an Ella of any genre or anytime gets a hold of their work and works the song like that.
You see, in my view a writer is a writer not because she writes well and easily, because she has amazing talent, because everything she does is golden. In my view a writer is a writer because even when there is no hope, even when nothing you do shows any sign of promise, you keep writing anyway.
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