A Quote by William Zinsser
Finding a voice that your readers will enjoy is largely a matter of taste. Saying that isn't much help-taste is a quality so intangible that it can't even be defined. But we know it when we meet it.
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taste governs every free - as opposed to rote - human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion - and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas.
If your choice enters into it, then taste is involved - bad taste, good taste, uninteresting taste. Taste is the enemy of art, A-R-T.
[Good taste] is a nineteenth-century concept. And good taste has never really been defined. The effort of projecting 'good taste' is so studied that it offends me. No, I prefer to negate that. We have to put a period to so-called good taste.
The discovery of the good taste of bad taste can be very liberating. The man who insists on high and serious pleasures is depriving himself of pleasure; he continually restricts what he can enjoy; in the constant exercise of his good taste he will eventually price himself out of the market, so to speak. Here Camp taste supervenes upon good taste as a daring and witty hedonism. It makes the man of good taste cheerful, where before he ran the risk of being chronically frustrated. It is good for the digestion.
An Englishman will take you into a large room, beautifully proportioned, and will point out to you that it is white- all over white- and somebody will say what exquisite taste. You know in your own mind, in your own soul, that it is not taste at all?that is the want of taste?that is mere evasion. English music is white and evades everything.
Everyone has taste, yet it is more of a taboo subject than sex or money. The reason for this is simple: claims about your attitudes to or achievements in the carnal and financial arenas can be disputed only by your lover and your financial advisers, whereas by making statements about your taste you expose body and soul to terrible scrutiny. Taste is a merciless betrayer of social and cultural attitudes. Thus, while anybody will tell you as much (and perhaps more than) you want to know about their triumphs in bed and at the bank, it is taste that gets people's nerves tingling.
A good taste in art feels the presence or the absence of merit; a just taste discriminates the degree--the poco piu and the poco meno. A good taste rejects faults; a just taste selects excellences. A good taste is often unconscious; a just taste is always conscious. A good taste may be lowered or spoilt; a just taste can only go on refining more and more.
I’m losing my taste for everything, including even my taste for finding everything tasteless.
Taste is a matter of ignorance. If you know what you are tasting, you don't have to taste.
Just as the great oceans have but one taste, the taste of salt, so too there is but one taste fundamental to all true teachings of the way, and this is the taste of freedom.
Just as the great ocean has one taste, the taste of salt, so also this teaching and discipline has one taste, the taste of liberation.
When someone between twenty and forty says, apropos of a work of art, 'I know what I like,' he is really saying 'I have no taste of my own but accept the taste of my cultural milieu.
There are some readers who have never read an essay on taste; and if they take my advice they never will, for they can no more improve their taste by so doing than they could improve their appetite or digestion by studying a cookery-book.
Taste tends to develop very unevenly. It's rare that the same person has good visual taste and good taste in people and taste in ideas.
Comedy is obviously a matter of personal taste and the world always needs a clown and some people have no taste at all and any clown will do.
Most of the nations that have serious gardening cultures have, or had, empires. You can't have this luxury of pleasure without somebody paying for it. This is nice to know. It's nice to know that when you sit down to enjoy a plate of strawberries, somebody got paid very little so that you could have your strawberries. It doesn't mean the strawberries will taste different, but it's nice to enjoy things less than we do. We enjoy things far too much, and it leads to incredible pain and suffering.
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