A Quote by Yo Gotti
Labels don't want artists to put out mixtapes because they don't monetize it.
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I put out this record on Ninja Tune called 'Florida' when I was about 22. And at the same time, I was DJ'ing and beginning to mix stuff up and promote shows in Philadelphia and New York and my own parties and make mixtapes, put out bootleg white labels.
Mixtapes are extremely important, especially for New York or North East artists. They allow you to be creative, to get feedback and criticism, but most of all, it gets your name out there. I would say about 90-100% of my success was down to the mixtapes.
The people who are competing business-wise out there want what other successful labels and artists have. I don't want what they have; I want my own path, my own sound, my own identity. Record labels care nothing about identity or artistic freedom, they want good business.
What we want to do to monetize Venmo is to add more and more capabilities. Anywhere you see a PayPal merchant, you can click on that button and actually use your Venmo account to check out at that merchant. Then we'll monetize that transaction exactly the same way we monetize a PayPal transaction.
Everybody who know Rick Ross know that, for one, I love creating music, and one of the biggest impacts we have on the game was the fact that when we came into the game, artists was waiting two to three years to put out albums. I was one of the few that put out an album every year along with two or three mixtapes.
The plan is to make money, and we know the fans are going to ask for mixtapes, and those mixtapes are going to hit. So when we put a tape out, we have more money coming in, that's why we work hard at it.
I've had mixtapes that have been better than albums I've heard from other artists. I take my time; I put my heart into it.
People who are artists professionally are not artists because they want to be artists; they have to be artists. They're compelled to get that creativity out and to share that with others.
If you're an artist trying to put out your own record on your own label, it's hard to get a distribution deal because no one wants to sign a deal with one entity. They want to sign distribution deals with labels, who have lots of product, lots of artists.
We put labels on people and fight wars over them. If we truly want harmony, we have to get past the labels.
Labels are curators of taste, and the best ones know how to monetize what an artist is trying to do.
If I could never put out an album in my life, I could just put out mixtapes. The music got to be out there somehow.
I put a lot of work into my mixtapes, and I want everybody to understand I am doing this genuinely. I don't even want to be paid for this; I just want you all to hear my music and appreciate it. I think it brings me closer to my fans because they know I'm doing this for them and not just to get the bucks.
I think the record industry has gotten to be more about labels wondering what the new single is rather than labels nurturing artists. It's gotten away from making a full album of music that someone would want to listen to all the way through.
You can monetize yourself if and only if you develop a reason to monetize your services and or talents. In other words, you must have a unique proven talent, track record that will make people want to pay for that service or product.
The music business is suffering because fewer artists are being invested in. Labels are putting in less money, taking fewer risks and signing half as many artists as they did 10 years ago. Everything is risk averse right now and there are two ways to deal with a business situation like this: either reduce your risk or increase your return. They're reducing their risk to the bone and looking for ways with their 360 deals to increase their return. They're still not making money. Artists are suffering. Labels, or music investors, are suffering.
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