A Quote by Yves Behar
What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.
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I've been reading a lot about Silicon Valley history recently and was struck by just how core the lack of unions has been to the American tech industry's evolution. It's enabled the constant creative destruction that keeps Silicon Valley relevant and thriving in a rapidly changing world.
My family owned a gelateria business, so as a kid, I would always design ice cream cones. If you want to transform a shoe from design into a properly wearable product, however, you need technical knowledge. So I worked for four years inside a local shoe company.
One of the great things about Silicon Valley is, irrespective of how competitive you might be with another company or how closely you might be working with that company, there's a great sort of give and take, and camaraderie from - between - some of the executives in the valley and some of the other investors in the valley.
I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
But design has never been a Europe-only project. The best of design has global influences. And we've got to design the future immigration system to make sure that we continue to attract the brightest and best.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
If every sector of business and society will be driven by software - how does that get enabled? By highly-paid computer scientists funded by risk capital in Silicon Valley? Or by lots of engineers who can build it themselves?
I'm an expert on how technology hijacks our psychological vulnerabilities. That's why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people's minds from getting hijacked.
I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.
The design and creative side is not a problem, but learning how to run a company as a young creative has been challenging. There is so much more on the business side than I ever considered when I first started making jewelry in my kitchen. It has been a challenge keeping up with the company's success, and I have had to learn from my and others' mistakes as I go.
Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
My skills weren't that I knew how to design a floppy disk, I knew how to design a printer interface, I knew how to design a modem interface; it was that, when the time came and I had to get one done, I would design my own, fresh, without knowing how other people do it. That was another thing that made me very good. All the best things that I did at Apple came from (a) not having money, and (b) not having done it before, ever. Every single thing that we came out with that was really great, I'd never once done that thing in my life.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Design is the patterning and planning of any act toward a desired, foreseeable end... any attempt to separate design, to make it a thing-by-itself works, counter to the fact that design is the primary underlying matrix of life.
The fast-food industry is in very good company with the lead industry and the tobacco industry in how it tries to mislead the public, and how aggressively it goes after anybody who criticizes its business practices.
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