A Quote by Yves Behar

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life. — © Yves Behar
Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.
For most western executives, innovation is about breakthrough technology or innovation. If it's not breakthrough, it's not interesting, and it's all about technology and products.
I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
Design helps shape our everyday interactions through products, furniture, objects, or experiences.
We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused.
I noticed when I was at Stanford, there was a class called the persuasive technology design class, and it was a whole lab at Stanford that teaches students how to apply persuasive psychology principles into technology to persuade people to use products in a certain way.
I don't know whether the universe contains any evidence of intelligent design, but I can assure you that thousands of everyday products do not.
People always worry that buying tech products today carries a risk of obsolescence. Most of the time, that fear is overblown.
My products and magic are free, but on the commercial side of what I do, the big tech companies are impressed with somebody like me who can emotionalize a piece of technology.
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
We have design capability, which everyone thought we sold to Microsoft, but we didn't sell it. We will maintain the Nokia feel in all our products. We can't have different products, each feeling different, in the market.
The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people.
Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
But, I think I first got into cars because of an electric car - it was the Tesla. And then, just the fact that they are such high-tech products. There's automated driving. There's battery technology, all the other stuff that goes into it.
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