A Quote by Yvon Chouinard

I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.

Yvon Chouinard

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About Another Argentina Around Asked Be Proud Billion Brought Business Caused Common Company Could Course Culture Discussed Dollar Dozen Environmental Everyone Had Harm Help Kind Lands Make Managers Meant Mountains Okay Our Ourselves Patagonia Products Proud Real Roaming Roaming Around Shared Stem Talked Those Took Top Values Wanted Were Why Wild

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Yvon Chouinard
American - Businessman
Born: 1938

What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change.

Yvon Chouinard

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up. Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business had failed to catch fire.

Naveen Jain

It's extremely hard to build a company with a product that everyone loves, is free and has no business model, and then to innovate a business model. I did that with Kazaa, had half a billion downloads but that wasn't a sustainable business.

Niklas Zennstrom

I like the Patagonia in Argentina.

Marc Gasol

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business.

Naveen Jain

I hate to see people frustrated or leave a company for an opportunity they could easily have had at their current company if they had only asked.

Irene Rosenfeld

I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

Yvon Chouinard

By 14, I had decided on three modest goals and repeated them often to everyone. I wanted to be a world-class filmmaker, CEO of a multi-billion-dollar entertainment company, and president of the United States. I've had to settle for journeyman actor.

Sean Astin

The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand.

Michael Gerber

I've interviewed people where their response was literally one word for everything I asked. This didn't help me get to know them, nor did it sell me on their skill set to help my company achieve its goals. I got nothing from them, which meant I had no way of knowing if they were really a good fit in the company.

John Rampton

Patagonia, a large apparel manufacturer based in Ventura, California, has organized itself as a 'B-corporation.' That's a for-profit company whose articles of incorporation require it to take into account the interests of workers, the community, and the environment, as well as shareholders.

Robert Reich

Most of my relationships have been like that - with record companies. I've never had a legitimate business relationship with a company. I've always had a personal relationship with someone in the company.

Ornette Coleman

I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience.

Howard Schultz

What's fascinating . . .is that you could now have a business that might have been selling for $10 billion where the business itself could probably not have borrowed even $100 million. But the owners of that business, because its public, could borrow many billions of dollars on their little pieces of paper- because they had these market valuations. But as a private business, the company itself couldn't borrow even 1/20th of what the individuals could borrow.

Charlie Munger

I've talked to several CEOs - from a recycling company in Indiana, a furniture company in Kentucky, a brewing company in Colorado, and more - who believe paying higher wages is both the right thing to do and part of a successful business model.

Tom Perez

When a nanotech company matures and becomes a real business, it becomes something else. It becomes a biotech company or a cleantech company or a memory chip company. Nanotechnology has fueled the core innovations in electronics and energy.

Steve Jurvetson

A Quote by Yvon Chouinard

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