A Quote by Zac Hanson
I think for us, we don't feel like the future of music is in the act of being a record company. We feel like the future of the music business is in empowering artists to have better and better tools to communicate with their fans. We want to be people who are saying to artists, "Look, you don't need that company over there to release your album. You can do it this way." Almost more of a band partnership than a label-artist relationship. Not about ownership of content, but about empowerment.
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As a label I don't care about piracy. I want the music that we [my band] love to be heard by as many people as possible. The more people like the music we put out, the better the label and artists will do. If anyone genuinely likes what we do they will find us, buy our vinyl or come to see the artists play live.
The one constant in this ever changing music business is the heartfelt and “ear to the ground” Indie Record Stores that avid music fans and artists alike know they can count on to keep music thriving locally. I tour all over the world, and it's these Indie Record Stores that many times make or break a market. People will always want an “album” to hold, not just have downloaded, and Indies fill that need and then some.
Most artists have contracts directly with the record company, and when they do music, all of their music is owned by the record company. But I did mine through a production company.
Facebook is fantastic because it gives me contact with my fans, but I feel like it's not about the music anymore - it's about how many friends you have on Facebook and your Instagram pictures. I hate that. I feel so bad for the talented new bands that are working so hard, and they have to fight with these monsters where it's all about the appearance. I don't want to be a part of that - going to a festival and taking a selfie on stage. I feel like it's such bad publicity for music and for true artists, and I'll try to fight as hard as I can to not be like that.
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
I enjoy making music alone, and I like keeping my options open for how I release my own songs. But everybody in Grizzly Bear is full of ideas. So it's kind of boring to come to the band with a complete song and be like: "Here's what I want you to do." With this record, we wanted to make everything feel like everyone - music that we could never do on our own. That's a real gift, and it's one of the best things about being in a band like this.
Mentorship is really important. I really like to talk to people who have been in the music industry much longer than me about artists' block, things I'm struggling with, or the music business. It's really important for artists to have a community. Sometimes you can feel quite isolated.
Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.
Some artists are told what to like and told definitions of what the music business is. That's a problem. Music is artistry, and you want your music heard, your act known. But artists don't know. They are ignorant the minute they sign a contract.
I don't worry about alienating fans. I don't think most people these days think of artists as sellouts if they license their music for a commercial or a movie trailer. If anything, fans get psyched when they hear Sleigh Bells on TV or at the movies. As a band who doesn't make money off of record sales it's a great way for us to pay the bills!
There are so many people in this world that have the look and have talent, and yet they keep putting out this teenybopper singers that have no vocal capability at all. Sometimes I think there's no real music anymore. We don't have singers like we did back in the day. Music is supposed to convey a message. Music is supposed to make you feel a certain way. Now, I don't want to hear about big bootie shaking on the floor. Music just isn't what it used to be. I think that with the times changing, labels do actually need to get that and stop signing all these crap artists.
This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.
It'd be negligent to say that I don't want to be at the top of the charts. Of course I do, it's proof that your song is being heard. But I think it's more about the work for me and being proud of what I'm doing in music than what people think about my music. I want to like my music before you like it. I don't want to sell anything that I don't really like. I don't want to sell myself short just to get to the top of the charts. It doesn't feel that great. Feeling proud of your work feels greater than being at the top of the charts.
My responsibility is to the artist first. There's something that artists intrinsically know about their music and their fanbase that neither the record company nor the producer really knows.
As a fan of music, I don't like that artists release one body of music a year and then disappear because it's hard to relate to that. I wanted to be able to bring my fans along on my journey and have them really feel like they're living my life with me.
I've met so many amazing fans in the couple of weeks since the release of my second album, and everyone keeps telling me they feel so connected to the record. I think as an artist, all you really want out of your album is to feel like you're not alone.Because you wrote it for a reason. You wrote it because you're feeling some kind of emotion that you had to get out in the world. And if fans say, "that makes me feel like I'm not alone", then you get to say back to them, "Well, you telling me that makes me feel like I'm not alone either".
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