A Quote by Zaytoven
You can always know, when it comes to a Gucci Mane or Migos project, there is no such thing of them putting out a project without me being a part of it. These are guys that I'm really close with, and we built a sound together, and we got a certain chemistry.
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I can do a whole project with Madlib and turn around and do a record with Gucci Mane. Gucci Mane, E-40, and Black Thought on the same record. I like all those rappers, so why can't I work with them in some type of capacity? It just speaks to my versatility. I don't just listen to one type of rap. I listen to all of it so I can make all of it.
I decided I was gonna call myself cause Gucci Mane cause that was my father's name. His nickname was Gucci Mane. That's what my grandmother called my father. People would call me Gucci Mane every now and then, but honestly, that was his name.
If you know Gucci Mane, controversy is always surrounding Gucci.
Yeah, I was going to have no features on 'Bulletproof.' But I ended up putting Gucci Mane on it. That's just my partner. He's just one of my personal friends. It ain't no different for him from my homeboys in Memphis. I just have a real personal relationship. I met Gucci Mane through my partner Drumma Boy, the producer.
I try to just be open to what the next experience is and how it makes me feel, just reading a project, or trying to get involved with a project, or thinking about a project, and what particular emotional flavor that brings. To me, it's never really about planning the next thing, or the career arc. It's about investigating how I feel, from project to project, and finding things that I haven't explored and what that would be like.
Yeah, with 'NASARATI,' that was my first project. I really worked literally three days on it, writing on the beats and putting it together. I'm not saying that I don't love the mixtape, but it was really my first, first move in rap. I tried to make sure everything sound different, so you hear no two songs and think they sound alike.
I don't think it ever occurred to me that I wouldn't be an entrepreneur. My dad became a real estate developer, and that work is usually project-based. You attract investors for a project with a certain life cycle, and then you move on to the next thing. It's almost like being a serial entrepreneur, so I had that as an example.
It depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.
When Maryam Babangida and Mariam Abacha built the Women Centre and the National Hospital they did not carry the buildings when they left government. I will not go with the peace mission building. Women should resist being used to kick against the project. If the project was for men the budget for the project would have long been passed.
People looked at me - people still look at me - as 'this is Gucci Mane's producer.' But the music that me and Future put together was so different than what me and Gucci do, it just made people look at the music like, 'Hold on - Zaytoven is the real deal.'
What's cool is when people send me messages or tag me in their photos, which definitely happens more after a project comes out. The best part, I think, is that the DMs and tags are always from young girls, and reaching them is the most important thing for me.
There's this emotion we all feel of being overwhelmed at times, feeling that you can't get ahead. For me it's self-imposed because I'm so driven and I'm always going from project to project.
You know how a machine is built to do one thing and one thing only? Well, the Migos machine is built to make the hits! No matter how it come out, it's gonna be a hit!
I've been really lucky that I've kind of gotten to flow from project to project, because I find it's very important that when you're on a project, you are so invested in it.
I never had a lot of ideas. I always have exactly one that is the next project; the idea of a project beyond that project is ludicrous.
As a producer putting up music, I wasn't dropping a project to do this much numbers or make this amount of money, I really just dropped a project for the streets and the culture of music.
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