A Quote by Zig Ziglar

The fear of loss is greater than the desire for gain. — © Zig Ziglar
The fear of loss is greater than the desire for gain.
What is required is the finding of that Immovable Point within one's self, which is not shaken by any of those tempests which the Buddhists call 'the eight karmic winds': 1-fear of pain, 2-desire for pleasure; 3-fear of loss; 4-desire for gain; 5-fear of blame, 6-desire for praise; 7-fear of disgrace; [and] 8-desire for fame.
One of the key elements of human behavior is, humans have a greater fear of loss than enjoyment of success. All the academic studies will show you that the fear of loss of capital is far greater than the enjoyment of gains.
Desire for gain and fear of loss burn like fire.
As I see our world, I have never seen greater confusion, greater loss of meaning, greater uncertainty, and greater fear of what looms in front of us. Politics has gotten out of control everywhere. Nobody sees a mascot or a leader, and everyone wants to know what really lies ahead here.
And do not be paralyzed. It is better to move than to be unable to move, because you fear loss so much: loss of order, loss of security, loss of predictability.
When a country is in harmony with the Tao, the factories make trucks and tractors. When a country goes counter to the Tao, warheads are stockpiled outside the cities. There is no greater illusion than fear, no greater wrong than preparing to defend yourself, no greater misfortune than having an enemy. Whoever can see through all fear will always be safe.
Our world was created with a sense of order. For every loss, there is a gain. Sometimes we are so blinded by the loss that we don't see the gain, don't recognize the gift.
As there is no worldly gain without some loss, so there is no worldly loss without some gain.... Set the allowance against the loss, and thou shalt find no loss great.
Calculating people are contemptable. The reason for this is that calculation deals with loss and gain, and the loss and gain mind never stops. Death is considered loss and life is considered gain. Thus, death is something that such a person does not care for, and he is contemptable. Furthermore, scholars and their like are men who with wit and speech hide their own true cowardice and greed. People often misjudge this.
Men go to far greater lengths to avoid what they fear than to obtain what they desire.
Our world is utterly saturated with fear. We fear being attacked by religious extremists, both foreign and domestic. We fear the loss of political rights, a loss of privacy, or a loss of freedom. We fear being injured, robbed or attacked, being judged by others, or neglected, or left unloved.
There is no greater sin than desire, No greater curse than discontent, No greater misfortune than wanting something for oneself. Therefore he who knows that enough is enough will always have enough.
I cannot conceive of a greater loss than the loss of one's self-respect.
The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.
For an actor, there is no greater loss than the loss of his audience.
Is your fear of failure greater than your desire to succeed?
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