Top 5 Quotes & Sayings by Dan Heath

Explore popular quotes and sayings by an American author Dan Heath.
Last updated on November 28, 2024.
Dan Heath

Dan Heath is an American bestselling author, speaker and fellow at Duke University's CASE center. He, along with his brother Chip Heath, has co-authored four books, Made to Stick: Why Some Ideas Survive and Others Die (2007), Switch: How to Change Things When Change Is Hard (2010), Decisive: How to Make Better Choices in Life and Work, and The Power of Moments: Why Certain Experiences Have Extraordinary Impact (2017). Heath released his first solo work, Upstream: The Quest to Solve Problems Before They Happen, in 2020.

You want to invite new ideas, not new rules.
Take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behind other companies in innovation. A lack of knowledge wasn't the problem. And mothers and fathers everywhere try to warn their kids that maybe a giant tattoo isn't such a good idea. Good luck in that fight, Knowledge.
You wan't to invent new ideas, not new rules. — © Dan Heath
You wan't to invent new ideas, not new rules.
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You want to invent new ideas, not rules
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