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Top 4 Quotes & Sayings by Raymond Rubicam

Explore popular quotes and sayings by Raymond Rubicam.

Last updated on October 8, 2024.

Raymond Rubicam

Raymond Rubicam was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency with John Orr Young. He retired from Y&R in 1944 at age 52.

June 16, 1892 - May 8, 1978

Source: Wikipedia

Mirror the reader to himself and then show him afterward how your product fits his needs. — © Raymond Rubicam

Mirror the reader to himself and then show him afterward how your product fits his needs.

Raymond Rubicam

Raymond Rubicam

The value of an ad is in inverse ratio to the number of times it has been used.

Raymond Rubicam

Raymond Rubicam

Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.

Raymond Rubicam

Raymond Rubicam

The only purpose of advertising is to sell. It has no other function worth mentioning.

Raymond Rubicam

Raymond Rubicam

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