A Quote by Borns

To make a genuine record, it takes more than a cool beat and some auto tune. — © Borns
To make a genuine record, it takes more than a cool beat and some auto tune.
Time has changed and artists release more songs in a short span of time and that's where the auto-tune steps-in. One doesn't have to record a song multiple times to make it better.
Evil or not, the recording industry kept Auto-Tune on the down-low. Cher's producer forced Auto-Tune to jump suddenly from one pitch to the next.
I use Auto-Tune but it's not to mask anything. If you come to see me live, I can sing on the spot. Auto-tune is just for the recording. It keeps everything really precise.
In the studio you can auto tune vocals, and with drums, you can put them on a grid and make them perfect. I hate that sound. When someone hands me a record and the drums are perfectly gridded and the vocals are perfectly auto tuned, I throw it out the window. I have no interest in rock music being like that.
I can make a record with six-part string arrangements and the best musicians in the world and have it be not genuine. I'd rather make a genuine record that I truly stand behind and have it fall where it may.
What is auto-tune? I don't even know what auto-tune is.
I have never used Auto-Tune in a live television performance, and I have never used Auto-Tune in any of my concerts. That is a promise.
The best way to use the auto-tune is not to! And that's what I do: I do not use auto-tune!
The music on the radio is fine, it's just not my type of music. You don't play an instrument, and you don't need to be able to sing. You just need to be able to make a beat and use auto-tune. It's crazy!
I don't see what's so good about being genuine. Clog dancing is genuine. Isn't being fake more of an achievement? At least it takes some inspiration. Like, sherbet dips, they're a special food. Think of all the additives and coloring and grinding that it takes to create a sherbet dip. But carrots? They're just out there, shrieking, "Hi, we're some carrots! Love us for it!" They never have to prove themselves.
If you put lots of auto-tune on your voice on the album, people are going to be disappointed when they come to see you live. The imperfections make it better, more natural.
The difference between Reggie Noble and Redman is that this 'Reggie Noble' album is more conceptual. It got concepts on it, it got auto-tune on it, it got a pop record on it. I had fun on it.
No disrespect to people that don't use music theory or don't know it. It does help to be able to figure out what key a song is in, even though with your scales you can figure it out so you can set your Auto-Tune right. So many songs with Auto-Tune are off or have the wrong note playing on the 808. And they pass it off as being hood.
I once asked a studio guy in Toronto, "How many people don't use auto tune?" and he said, "You and Nelly Furtado are the only two people who've never used it in here." Even though I'm not into Nelly Furtado, it kind of made me respect her. It's cool that she has some integrity.
Even with so many artists using auto-tune, there's still a growing group of artists rising up and going in the opposite direction, making music that's real and fresh. And those cats are getting back to the basics without auto-tune. And a lot of those cats are packing out venues without getting played on the radio!
My purpose is to make a movie to make you warm. To give you some heat. Now, this rational world has become a place where only what is cool is good. Do you cut the movie on the basis of the beat of modernity or the basis of the beat of your own heart?
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