A Quote by Akshaye Khanna
There's only one barometer for the commercial success of a film and that's the box office. The obsession with box office doesn't annoy me. It's the main part of the business, if you get irritated with the main part then you're in trouble.
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Box office success has never meant anything. I couldn't get a film made if I paid for it myself. So I'm not 'box office' and never have been, and that's never entered into my kind of mind set.
The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.
I didn't know box office was a thing you could possess but I don't have it. I go up for lovely roles and people with this nebulous thing called box office get them so there isn't much I can do about that unless you know where I can get some box-office myself!
Everyone thinks that Fight Club is a very important and successful film, but it was a massive box-office failure. Massive. It was a big flop by any commercial-release standard. And it's been a huge hit on DVD. Everything that movie has become has been on DVD. So you can't stake your sense of creative success on this whole box-office-performance matrix, because if you do, you're going to be disappointed most of the time.
Whenever we actors become part of a Bollywood film, there is a certain pressure of earning a box office success.
To me, the box-office is basically the cost of film. If your film costs so much and your box-office is so much and a bit more, you are okay.
I don't understand what A grade commercial cinema is. If you are talking about box office success, mine are A+ then!
Success has nothing to do with box office as far as I'm concerned. Success has to do with achieving your goals, your internal goals, and growing as a person. It would have been nice to have been connected with a couple more box office hits, but in the long run, I don't think it makes you happier.
If the film succeeds at the box office it is a commercial film. Otherwise it isn't.
Every film is made for a commercial purpose - to earn money at the box-office.
Often, in the movie business, they need somebody who will garner box office because they need to pay for the movie. So the people who are in movies that make a lot of money are the people who most often get cast in studio pictures. In my career, I've never been a box office name.
The film is not a success until it makes money. It's only good when there's a dollar figure attached to the box office.
The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For example, what we pay for a film three years later is highly correlated to how well it did in the box office.
You have to have box office success because only then will people show interest in you.
Box office figures are not something that can decide the success of a film on its own, but they are one of the many yardsticks that help me measure how well a film has been received.
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