A Quote by Alan Cooper

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.
You look at the Harry Kanes: although he's absolutely ruthless inside the box, he also scores goals outside the box.
The thinking mind is a useful and powerful tool, but it is also very limiting when it takes over your life completely, when you don't realize that it is only a small aspect of the consciousness that you are.
Get out of the way. This is actually Craig Newmark's law. As Google built the most powerful tool imaginable - the entire world of digital knowledge revealed behind a simple search box - so did Craig build a simple tool that changed society , and newspapers and real estate and more, without prescribing how we should use it. They create platforms to enable us to do what we want to do and then, instead of giving us rules about their use, then they stand back and put us in charge.
They are born, put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called "work" in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they talk about thinking "outside the box"; and when they die they are put in a box.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
There's a kind of magical thinking about these kinds of things. Throw away those bad photos before the "magic" attaches to them, so the good ones stand out.
Shooting from outside the box, it would be nice to get a few more goals from outside the box.
The kind of national goal we ought to be thinking about is way beyond national product - it is how do we as a nation help our children be the best kinds of people they could possibly be?
One of the best things I ever did was to train in a practical skill. I love computers and they've become such a part of life, especially to the world of design. But it's important to understand that they are a tool, as much as a hammer or a saw is a tool. Computers don't help you design. There needs to be more emphasis on training young designers in how to build things. A good writer needs a good vocabulary. A good designer needs to understand his materials and processes. You can't, as a successful designer, pretend to get any respect if you don't know how things are made.
Cultural objects have no notable identity outside of that which we confer upon them. Their value is entirely a product of the interaction that we have with them.
My parents broke many rules, so I guess thinking 'outside the box' has been slowly but surely developing in my family - one generation to the next.
In the early stages of being out, you meet all these people from all kinds of backgrounds, and the one thing you have in common is you're all gay, but then you start to realise how different your experiences actually are.
By cooking with your kids, you can help them understand that food is a powerful tool in connecting human beings.
It is not advisable for persons who are in the early stages of meditation to mediate on the two lower chakras. You will unleash powers and forces that will throw you into very powerful altered state of consciousness that might not be pleasant at all.
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