A Quote by Alissa Quart

The increasingly progressive messages in marketing campaigns are clearly a mercenary attempt to entice millennials: they are trying to be 'woke.' — © Alissa Quart
The increasingly progressive messages in marketing campaigns are clearly a mercenary attempt to entice millennials: they are trying to be 'woke.'
The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.
My Millennials, 'stay woke'.
The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.
Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
I think Millennials are more progressive, more socially progressive, much more concerned about economic issues that impact the poor and middle class, and so that basically shows me that the Democratic party will have a bright future.
I met Hillary Clinton when I was a young lady working as an intern, and I can tell you she's been a progressive fighter all her life. And Bernie Sanders, I got to know him during campaigns on Capitol Hill, campaigns across this country. These are two wonderful, fighting souls.
I don't know marketing... clearly in engineering school you don't get much marketing training.
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Each individual piece is a calculated attempt to entice women to add to their wardrobe.
I think millennials are the most woke generation because they understand that differences are just in the fabric of who we are.
Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.
Some people call me a moderate, some people call me a progressive. In truth, what I've worked on in the Congress and always - going to presidential campaigns - are these big, bold progressive ideas.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.
As the news media eagerly report on polls showing that millennials increasingly reject capitalism, progressives energetically push the Democratic Party to the left.
This site uses cookies to ensure you get the best experience. More info...
Got it!