A Quote by Amit Trivedi
From ad jingles, films, background scores, digital platforms to live concerts, I am open to all kinds of projects where I can showcase my talent.
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We found the appetite for 'Frontline' has only grown as the digital landscape has exploded. The appetite for the reporting we do on our digital platforms to the short films we're doing for our Facebook and YouTube channels. And we're still producing these remarkable long-form films.
Bollywood is just one of the industries I am working in. I have sung in other languages and for ad jingles too.
I am ready to work in any industry whether its Bollywood, Hollywood, the digital platforms, South Indian film, or Bengali films. Wherever I get a good opportunity, I'll be there.
A progressive digital ad revenue tax would also make sure that dominant social media platforms bear the brunt of the tax.
Kailash Surendranath believed in me and my talent when I was just 19, and he gave me my first big commercial and thereafter worked with me on 25 jingles which really made people notice my work in the ad world.
The idea is to do out-of-the-box films that showcase my versatility and talent.
Every year I'm doing different projects, concerts, touring, open-air festivals.
I am looking forward to work on digital platforms more often than not.
While nations protect their physical borders, tech platforms leave digital borders wide open.
Histories of discrimination can live on in digital platforms, and if they go unquestioned, they become part of the logic of everyday algorithmic systems.
The beauty of my job is I do all different kinds of film directing, not just surf films anymore. And I do stuff from commercials to short films to working on feature films, and none of it is based from where I live. It's all based elsewhere, so I can live anywhere and commute to where I need to go.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
Background scores allow me an absolute flight of the imagination, and I travel in my mind's eye. I do not like the scores to have vocal notes, because they act as a limitation to these flights of fancy.
In an old model, the way a film would imprint itself on the public's consciousness is to get a theatrical run. But now there are more documentaries and more films in general being released than ever before. There are weeks when the New York Times is reviewing 15 films, so it's harder to leave an impression on the public. A lot of these films are seeing their financial future on digital platforms. Because viewers aren't hearing as much about films in theatrical release, I think the festival circuit is going to have increasing importance for the life of a film.
While there are films that are made for theatres, there are only so many projects that would get a chance to release on the big screen. And now, OTT is that other platform to showcase your work, create more content. It's definitely a blessing.
I have never seen a talent like Ronaldo. He always scores, scores, scores. The first game he played for Milan, Sienna away, I said to him, 'I can't put you on the pitch. You are 100kg.' 'Mister,' he said, 'don't worry, I will score.' I put him in, and he scored twice.
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