A Quote by apl.de.ap
I've started my own record label - Jeepney Music - and I want to put out my own stuff and also stuff by other Filipino artists.
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Death Row had a lot of artists. They had Snoop, the Dogg Pound, the Lady of Rage, and there was other artists that was also on the label, so it was a big list and a long wait. I didn't want to wait that long, so I started branching off and doing my own thing.
If you're an artist trying to put out your own record on your own label, it's hard to get a distribution deal because no one wants to sign a deal with one entity. They want to sign distribution deals with labels, who have lots of product, lots of artists.
Before I'd even started doing music or having opportunities with my own music, I was studying production and business and stuff anyway. I knew there were so many jobs within the music industry - songwriting or session playing or working at a label - and I was really interested in how it all works.
I'd been doing my own thing, and making my own money; I wasn't built by a record label or the music industry, nor was I built by prominent artists that have given me co-signs.
Now, you can just get a laptop, get some software, put a microphone on it and make a record. You have to know how to do it. It does help if you've had 35 or 40 years of experience in the studio. But, it still levels the playing field so artists can record their own stuff.
I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.
The people who are competing business-wise out there want what other successful labels and artists have. I don't want what they have; I want my own path, my own sound, my own identity. Record labels care nothing about identity or artistic freedom, they want good business.
I listen to so much music every day, so that's such a big part of my life. To be able to pursue that and put out my own stuff is definitely a goal. I don't want to put something out that I'm not proud of because I think it's so easy to say, 'I'm an actress/musician.'
I won't read scripts because I have a limited amount of time. Why should I help other people do lame stuff when I can just go out and put on lame stuff of my own?
When radio stations started playing music the record companies started suing radio stations. They thought now that people could listen to music for free, who would want to buy a record in a record shop? But I think we all agree that radio stations are good stuff.
Doing stuff on my own terms and making a record without being signed to a label - I credit that all to my commercial work.
As a label I don't care about piracy. I want the music that we [my band] love to be heard by as many people as possible. The more people like the music we put out, the better the label and artists will do. If anyone genuinely likes what we do they will find us, buy our vinyl or come to see the artists play live.
At a festival, a lot of people came to see other artists, so you have to put on a signature set and performance: 'This is what I do, this is why I'm here.' At solo gigs, I'm a DJ - I'll play two-and-a-half hours, and not just my own music, also my favorite songs by other artists.
People are like, 'Wow you started your own record label,' and treat me like I'm some sort of innovative genius, when I'm not at all. You've got the Internet and music - you put them together, and people hear your music.
I'm always writing my own music, recording my own music, even if I am 9/10 of the time recording stuff for other people. I'm still working on my own creative endeavors.
When you don't have a record label and you have been on your own as we have, you can look at all these other ways you can get in touch with other people and get music out there again.
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