A Quote by Ariel Helwani
KSW might just be the best promotion you've never heard of.
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To me, KSW is a huge promotion and it's on my list of one of the things I want to do as an MMA fighter. I think that goes for any European fighter.
There's a lot of fighters that pop up out of the blue that you never heard of. They just don't have the management or the promotion team or the spotlight, you know, to be seen. That's the ones you've gotta watch out for.
Just think about it, be honest, how many groups have you heard of in the last five or six, seven, eight years that you never heard of playing live? You never heard of them making a record. You never heard of them in anybody else's band, and all of a sudden they're the biggest thing going. That to me, that's to me social media music. I'm not saying it's right or it's wrong but it is what it is.
If you're a person struggling to eat and stay healthy, you might have heard about Michael Jordan or Muhammad Ali, but you'll never have heard of Bill Gates.
If you’re a person struggling to eat and stay healthy you might have heard about Michael Jordan or Muhammad Ali, but you’ll never have heard of Bill Gates.
Up to the age of 14 I had not heard a note of anything before 1750, never heard a note of Bach, never heard anything after Wagner, and never heard any real jazz.
I feel like there's just so much of everything that I don't know what people have heard and what they haven't heard. I think with the fact that there's the Internet and that people can share home-made recordings, I think a lot of the songs do get to be heard, even if it's not the best quality, or there's clinking glasses or it's just piano and voice, people can at least hear the song.
I've found that the chief difficulty for most people was to realize that they had really heard new things: that is things that they had never heard before. They kept translating what they heard into their habitual language. They had ceased to hope and believe there might be anything new.
The best compliment I get every year is that a band will write me and say, 'We were just on tour, and we had people coming to our show saying they had never heard us before they heard us on your show.'
Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.
I think everybody wants to be the best at what they do and for me I was never really there, plus it was in a time that just preceded the insanity of internet promotion around 2005 and 2006. Obviously through the digital revolution things have moved very quickly and a lot of artists got left behind.
Public relations is at best promotion or manipulation, at worst evasion and outright deception. What it is never about is a free flow of information.
I think, for many people, they think there's one giant promotion, and that's all that there is. It must be the best. But as they expand their palate and their horizons, they realize that, oh, there's other wrestling out there. They might not necessarily like it more, but it's an option now.
When we made 'North Hills,' I had never heard Warren Zevon, and I never heard the Grateful Dead. I had never heard of Jackson Browne.
If somebody says, 'Do you remember the first time you heard a Rolling Stones song?' if you say you do, you're crazy. You've just always heard them. You might remember the first time it impacted you, but the first time you heard one, you were in a cradle.
When Sinatra said, 'For my money, Tony Bennett is the best singer I've ever heard,' it changed my career completely. He was my best friend, and I was his best friend... but I was never part of the Rat Pack.
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