A Quote by Astra Taylor
It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.
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It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.
I think, at the end of the day, Stockhouse will have free services supported by advertising, but we'll also have a number of subscription services.
There's a lot of ideology about "free", that we can have free services, free content, it's one of the reasons why the music industry which I defend has been decimated.
It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.
Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
Hillary Clinton has supported virtually every trade agreement that has been destroying our middle class. She supported NAFTA and she supported China's entrance into the World Trade Organization, another one of her husband's colossal mistakes and disasters. She supported the job-killing trade deal with South Korea. She supported the Trans-Pacific Partnership which will not only destroy our manufacturing, but it will make America subject to the rulings of foreign governments. And it's not going to happen.
A chart that weighs some ad-supported streams the same as a pay stream... encourages artists to promote free tiers to have a No. 1 record. That's great for the tech companies, but not for artists.
The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
I supported Barack Obama originally. I supported him for reelection and the alternative of a Mitt Romney is very, very clear to everybody. And I think the president has done a good job in a number of areas. But one area that has concerned me from day one has been his reliance on Wall Street type people in terms of financial matters.
Advertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
In America, there's a very long tradition of a comic strip that comes in newspapers, which is not true all over the world. To sell papers, they put color comics in. It's worked, up until now. Now these papers can't afford it. They always had minuscule ad budgets, and now the things which people probably read these papers for are gone.
If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.
Your ego wants to move through life risk-free, foolish-free, discouragement-free, mistake-free, tired-free.
The lnternet is turning economics inside-out. For example, everybody on the internet now wants stuff for free and there are so many free services available.
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