A Quote by Astra Taylor
I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?
Quote Topics
Quote Author
Related Quotes
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
Happiness is dangerous. If you're happy, you're content, and if you're content, you can become complacent.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
We tend to think of Steam as tools for content developers and tools for producers. We're just always thinking: how do we want to make content developers' lives better and users' lives a lot better? With Big Picture Mode, we're trying to answer the question: 'How can we maximize a content developers' investment?'
I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
I think that you will see different types of content emerging, just the same as new media generates new content in the physical world. TV created new content, but it didn't mean that radio disappeared.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
You're not chasing syndication any more. It used to be a big thing. "Let's make 100 episodes and we'll get paid for life". You know? And what does the sheer amount of content that's being made do to syndication after a while? It just seems like there's more content than there is hours for everyone to watch it. But it's some of the best content that's ever been created.
One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.
For me, I like old-school rap music. There was a time when music was so, so rich overall, and the content of what people talked about was so deep on every level, song-for-song, pound-for-pound, and on radio, there was so much content. I gravitate more towards that type of music, to be honest.
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.
If there were no controls on the internet - and I shudder to think at letting certain people have control of it. It is content related. Ultimately what they want to control and police is the content. They're liberals! They want to eliminate opposing points of view. They do it with political correctness, which is censorship. They do it in the Drive-By Media by simply ignoring all kinds of news that is not palatable or it conflicts with their worldview, they just ignore it and don't even cover it. It's inarguable.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
I hope what's different for not only the channel 'It's Grace' 2014, but for the brand overall, is I hope to continue to expand into other areas of creative content and original content. We have 'Camp Takota' coming out on Valentine's Day - we're all so pumped for it! It's so exciting!
Related Authors
Alex Prager Quotes
American
Filmmaker
Ari Marcopoulos Quotes
American
Filmmaker
Avi Lewis Quotes
Canadian
Filmmaker
Cory Trepanier Quotes
Canadian
Filmmaker
David Gordon Green Quotes
American
Filmmaker
Gregory Colbert Quotes
Canadian
Filmmaker
Haile Gerima Quotes
Ethiopian
Filmmaker
Joe Berlinger Quotes
American
Filmmaker
Kalle Lasn Quotes
Canadian
Filmmaker
Kim Longinotto Quotes
British
Filmmaker
Mary Harron Quotes
Canadian
Filmmaker
Michael Winterbottom Quotes
English
Filmmaker
Pamela Yates Quotes
American
Filmmaker
Warren Miller Quotes
American
Filmmaker
