A Quote by Ben Parr

Relationships are the key element to Press & PR — © Ben Parr
Relationships are the key element to Press & PR
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
One of the things that you see ancient philosophers and contemporary scientists agree on is that strong relationships are a key to happiness, maybe the key to happiness. People who have more strong relationships in their lives just feel happier.
In a downturn, aggressive PR and communications strategy is key.
The more PR buzzwords you include in your press release, the less likely I am to write you up
A key element of Web blogs is the community element. Most blogs are not self-contained; they are highly dependent on linking to each other.
Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.
The more I view the independence of the press in its principal effects, the more I convince myself that among the moderns the independence of the press is the capital and so to speak the constitutive element of freedom.
The biggest PR hack you can do, is not hire a PR firm.
It is completely irresponsible, if not worse, for members of the media to be calling our press secretary a liar and worse. On Twitter and Facebook and elsewhere. And in articles. That is not the way to start relationships with the press.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
The sanctions have been a key element in making sure that those who have violated human rights and are guilty of corruption have a clear consequence to their actions. They have also been key to helping protect the assets of the Venezuelan people.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
The assistants, the managers, the PR, the person whose coordinating, the person in production - those are the people I loved communicating with and building network relationships with.
Britain's passion for Christmas and huge white weddings dates from Victorian times - both were low-key celebrations before Victoria and her PR machine.
There is a documentary element in my films, a very strong documentary element, but by documentary element, I mean an element that's out of control, that's not controlled by me. And that element is the words, the language that people use, what they say in an interview. They're not written, not rehearsed. It's spontaneous, extemporaneous material. People
This site uses cookies to ensure you get the best experience. More info...
Got it!