A Quote by Bethany McLean
Google worries - and rightly so - about how hard it is for a big company to come up with the next hot thing.
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The next generation of innovators, who need neutrality the most, are not at the bargaining table. They're hard at work in their labs or classrooms, dreaming of the next big thing, and hoping that the Internet is as open to them as it was to the founders of Google.
Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.
You tell me which society is going to be the winner in this 21st Century: One that worries about how we feel or the one that worries about making sure that the next generation has the capacity to eat everybody's lunch.
Do I think that if Google wanted to go acquire a competitor, another big company, we should say no? Of course. We shouldn't be approving them acquiring AT&T or Sprint or some big company.
I admit, I'm suspicious of any career planning that involves chasing the next 'big thing,' just because it's so hard to predict what the next big thing is going to be a couple of years - or even six months - out.
Innovation is not a big breakthrough invention every time. Innovation is a constant thing. But if you don't have an innovative company [team], coming to work everyday to find a better way, you don't have a company[team]. You're getting ready to die on the vine. You're always looking for the next innovation, the next niche, the next product improvement, the next service improvement. But always trying to get better.
Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.
There's a lot of imagination in Asia, and I believe that the next Google will come from there, and the next Pixar. I believe that the great new media companies will come out of Asia and surpass the big media conglomerates that exist right now in the West.
I could not understand how people could not like something as beautiful as the aerodrome. But I had lately become convinced that in general people were pretty boring. They liked to moan for hours on end about how hard it was to make ends meet, about the money they owed, the price of food, and other similar worries, but the minute some more brilliant or attractive subject come up, they were struck deaf.
Trending topics helped make Twitter a more relevant metric of what the world was talking about at any given moment. Google has worked for years in the space, most notably with Google Trends and Hot Searches, but Google+ offers the search giant the ability to see what is truly trending in real time.
What's been unique about our acquisition is that Google is leaving us independent. That actually means that the company is structured the same... We really are a company within a company.
If you have the opportunity to go be an early employee at a company that's just going crazy, and you believe it's the next Facebook or Google, you should go join that company.
Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.
I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this company?' It was so small at the time. I could see the importance of Google. I could see the way it was going to grow; it was going to become a big company.
Google everything. I mean everything. Google your dreams, Google your problems. Don’t ask a question before you Google it. You’ll either find the answer or you’ll come up with a better question.
I like being part of a big company's executive team. It's fun to stretch other parts of my brain, considering questions like, 'How should we think of acquisitions?' I get to be privy to things that would never come up at a small company.
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